Reliance ADAG owned telco Reliance Communications has partnered with Twitter in India to launch a new plan – ‘Reliance Twitter Access Pack’ for all Reliance prepaid GSM subscribers in the country.
The company said that the offer will be available only for 90 days during the T20 season (probably referring to the ongoing IPL tournament) and subscribers will receive unlimited access to Twitter without any extra data charges. It also informed Medianama that this unlimited access covers visits to Twitter.com or Mobile.twitter.com and Twitter’s official mobile apps.
Existing Reliance prepaid GSM users can subscribe to the Twitter access pack by visiting twitter.com on their mobile browser or Twitter’s mobile apps. Alternatively, one can also subscribe to the service by sending a SMS “ACT Twitter” to 53739 or by dialing *777*30# from their phone.
Twitter Access Program? RCOM claimed that it is the first telco in the country to partner with Twitter in the new ‘Twitter Access’ program and as part of the program, Twitter has modified its official mobile apps wherein, every RCOM subscriber who has subscribed to the ‘Reliance Twitter Access Pack’ will be able to view a message on the header and footer of the app, indicating that the service is free of cost and pop up a message alerting users of additional data consumption charges if they chooses to visit any external link from Twitter.
However, we’ve never heard of any such program and there is currently no information on this program on Twitter’s official site. We have asked for more details on this program from RCOM and will update the post once we get a response.
RCOM’s Data Strategy
Its interesting to note that RCOM has been rolling out significant number of data services bundled with voice and SMS in the past year or so, while other telcos have been relatively slower in releasing special data & voice bundled plans in the country yet. (Correct us if we are wrong).
In October 2012, RCOM had launched a prepaid plan ‘WhatsApp Plan’ for all Reliance GSM subscribers and ‘My College Plan’ for students across the country. With this plan, Reliance offered unlimited WhatsApp usage and Facebook usage across the country for Rs 16/month to its subscribers. This was the first telco deal for WhatsApp, while Facebook has inked similar deals with Airtel. Facebook had also inked Reliance Communications to offer free mobile browsing on a light-weight mobile version of its site 0.facebook.com.
In December 2011, Twitter had inked a deal with Airtel to offer free access to mobile.twitter.com till March 1, 2012. Twitter had also inked an exclusive deal with Airtel in 2009 to offer Twitter on SMS service to Airtel subscribers in India. This service seems to have been extended to Tata Docomo and Reliance Communications as well now.
In February 2010, Tata Docomo was offering free GPRS access to Orkut, Facebook, LinkedIn, Twitter and Nimbuzz. MTS also offered a social media plan through MBlaze, providing free access to Facebook, Twitter and LinkedIn.