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Plustxt Raises Funding From Mumbai Angels & Others; Monetization

Plustxt Mobile Solutions which offers the instant messaging app Plustxt has raised an undisclosed sum of funding from Mumbai Angels, InMobi co-founder Amit Gupta, reports TechCircle adding that Mednova Consulting CEO Kishore Warrier and Amit Mittal, VP, Startup Business Group at Microsoft also participated in this round. Speaking to Medianama, Plustxt founder Pratyush Prasanna said that the funding raised will be used to expand to other platforms like Symbian, BlackBerry and Windows, advertising and marketing and for hiring. They plan to market the app in colleges, training institutes, and schools among others where local languages are taught or used extensively. Launched in October 2012, Plustx app differentiates itself from other messaging apps like WhatsApp, Hike and Imsy by integrating Indic language input to the app. The app currently supports six Indian languages including Hindi, Tamil, Marathi, Punjabi, Gujarati and Malayalam besides English. It also offers more privacy controls compared to other platforms. (Read our Plustxt app review here). Monetization: Prasanna said that currently they are not monetizing the service, however they plan to start monetizing Plustxt in the next 4-5 months  by licensing Plustxt APIs to others and providing value added services (VAS) in Indian languages. They have already inked partnerships with a Marathi and a Bengali newspaper for this initiative, although he didn't disclose any specific details on this. Interestingly, Prasanna also noted that they don't intend to partner with any telco to provide these VAS services. Besides this, Plustxt also plans to ink OEM partnerships to preload the app on mobile phones and claimed that it has already inked partnerships with…

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