mDhil is a digital health company which creates and provides content related to health to Indians. Core topics for the company are reproductive health, family planning, women’s health, diabetes, diet, among others. In the first part of our conversation with Nandu Madhava, founder of Mdhil, he spoke about his business, and how Indians are consuming health content on SMS and Video, among other things. In the second part, he speaks more about his business and the state of digital health sector in India. Monetisation on Mobile Medianama: How do you monetise on the mobile? Madhava: Mobile is going to be a carrier based solution. Right now carriers or VAS based solutions are ones who have managed to monetise mobile in a big way. We have several VAS partners that we work with depending on the carrier. VAS Regulations Medianama: How has…
