wordpress blog stats
Connect with us

Hi, what are you looking for?

McCann Worldgroup India Acquires End To End Marketing Solutions

UntitledMcCann Worldgroup India, a part of the Interpublic Group has acquired a majority stake in End to End Marketing Solutions, a Bangalore based database marketing company, reports The Economic Times. The financial details of the acquisition have not been disclosed.

This is McCann’s first acquisition in India after 5 years. We believe this acquisition would further consolidate Interpublic Group’s position in India. McCann’s existing clientele in India include Aircel, Britannia, Cocoa Cola, Dabur, Johnson & Johnson, among others. It appears that McCann could be looking to tap on End to End’s data services arm – Infonautix.

End to End Marketing Solutions provides different types of marketing services including Data Services, TeleServices, Channel Marketing, Creative Services, Fulfilment Services and Client servicing. Founded in 1997 by P.N.Shanavas, the company is headquartered in Bangalore, with branches in Chennai, Mumbai and Delhi. It’s clientele include Microsoft, Intel, HP, Coffee Day, among others.

Similar acquisitions

Interpublic Group’s last acquisition was in March 2013. IPG Mediabrands, the media holding group of Interpublic group acquired the digital marketing agency Interactive Avenues for an undisclosed amount. Following this acquisition, Interactive Avenues had become a part of IPG Mediabrands’ Mediabrands Audience Platform (MAP).

In March 2013, Publicis Groupe, the French advertising and public relations company, acquired Convonix for an undisclosed amount.

In January 2013, TBWA, advertising agency owned by Omnicon acquired Indian digital agency group Magnon. The acquisition includes Magnon Solutions, the digital agency and Magnon International, digital outsourcing agency. 

In August 2012, Dentsu, Japanese advertising company acquired a 51% stake in Indian advertising agency, Taproot India

In August 2012, Aegic Group plc,  Media and digital communications group entered into an agreement to acquire Communication 2, a digital performance marketing and search agency.

In June 2012, Global advertising major WPP Group had also recently acquired a majority 51% stake in Hungama Digital Services Private Limited via its wholly owned agency JWT Singapore.

In March 2012, Ad2c, a Dentsu & NTT Docomo JV acquired Mobimasta.

You May Also Like

News

The Delhi High Court on Monday refused to stop Amazon from pushing regulators to stop the sale of the Future Group’s businesses to Reliance...

News

Pine Labs has raised around $100 million in fresh funds from Lone Pine Capital, a hedge fund based in the United States, at a...

News

Restaurant aggregator and food delivery company Zomato has raised US$660 million (over ₹4,850 crore), taking its valuation to ₹3.9 billion. CEO Deepinder Goyal tweeted...

Uncategorized

Minister of Road Transport and Highways Nitin Gadkari said on December 17 that GPS-based tolling will replace toll plazas in two years, The Hindu...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2018 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to Daily Newsletter

    © 2008-2018 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ