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Jayadeep Reddy of eHealth Access on Mobile Strategy, Government Projects, Challenges & More

In the first part of our interaction with Jayadeep Reddy, Founder, eHealth Access, he spoke about their services, partnership with doctor and health related content on their website. In the second part of interaction, he speaks about their mobile strategy, revenue model, corporate model, technology, government projects and the challenges of scaling. Mobile Strategy Medianama: How are you using mobile phone to deliver your services? Reddy: Currently, there is a mobile app and we are in the process of launching an Android app, following which will launch an iPhone and BlackBerry app. Users can access all their consultations and medica records through these apps and we have also integrated a payment gateway to the app. Ed: At the time of this interview, their mobile app had not been launched. Subsequently, the mobile app was launched. Revenue Model Medianama: What is the revenue model for your business? Reddy: Majority of the business is through subscriptions. We have noticed that most of the users initially buy the Rs 99 plan when they sign up for the first time and later upgrade their plans. Besides this, we also white label our services to the B2B segment like Insurance companies. Medianama: What is the basis for pricing your services? Reddy: There are two variations in our plans - Patients can either opt for Rs 499 per individual per year (or Rs 999 per family per year) for general physician consultations or opt for an unlimited specialist access plan priced at Rs 2,499 per individual per year (or Rs 6,999 per…

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