wordpress blog stats
Connect with us

Hi, what are you looking for?

Japanese Affiliate Marketing Co Adways Buys 13.8% In Indian Network vCommission

Adways Inc, an affiliate marketing firm listed on the Tokyo Stock Exchange has acquired 13.8% in Indian Internet marketing company VC Internet Media, which operates an affiliate advertising network vCommission. Adways has the option of gradually increasing its stake to 66% in three phases, by the end of the financial year, VC Internet Media co-founder Parul Mehta informs MediaNama. She declined to disclose the acquisition price.

“Adways will be involved in day-to-day operations, and bring their own expertise, experience and technology to the venture, while we’ll bring our experience in India and existing client relationships,” Mehta said. Adways has a presence in 10 markets – China, Indonesia, Philippines, Singapore, Vietnam, US and Japan, and claims to be number one in China and Japan. This deal marks its entry into the Indian market. Mehta added that the market is shifting towards performance marketing

VC Internet Media was formed in 2007 by Tarang Bhargava and Parul Mehta, and vCommission was launched in 2008. It focused on the US and UK markets till 2010, and then began focusing on the Indian market. Mehta says that the company has a registered publisher base of 11,000 affiliates, of which around 30 percent are international. Clients the company has served include almost all e-commerce companies, Airtel, HDFC, ICICI, Citibank. Myntra, Pepperfry, YepMe, Yahoo Business Services, and Internationally, MindSpark, Nielsen and Toluna, among others.

Last year, affiliate marketing firm ShooGloo Affiliate Marketing was rebranded as TooTrac, and DGM India was acquired by Tyroo & Anurag Gupta for Rs 3.35 Crore. In 2011, Online Media Group (OMG) had announced its operations in India and had appointed Bharat Malik as Country Manager

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

You May Also Like


Google is adding new controls that will let users choose to see fewer gambling and alcohol ads. The feature will first be launched on...


The Indian government has amended the internet shutdown rules, formally known as the Temporary Suspension of Telecom Services Rules, to restrict the validity of...


By Abir Roy, Ishaan Chakrabarti, and Vivek Pandey In today’s digitised economy, consumers often come across seemingly free services online, finding themselves providing their...


Rajasthan suspended internet in four districts — Dungarpur, Udaipur, Banswara and Pratapgarh — on Saturday after violent protests erupted in Dungarpur district on Thursday...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2018 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to Daily Newsletter

    © 2008-2018 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ