Adways Inc, an affiliate marketing firm listed on the Tokyo Stock Exchange has acquired 13.8% in Indian Internet marketing company VC Internet Media, which operates an affiliate advertising network vCommission. Adways has the option of gradually increasing its stake to 66% in three phases, by the end of the financial year, VC Internet Media co-founder Parul Mehta informs MediaNama. She declined to disclose the acquisition price. "Adways will be involved in day-to-day operations, and bring their own expertise, experience and technology to the venture, while we'll bring our experience in India and existing client relationships," Mehta said. Adways has a presence in 10 markets - China, Indonesia, Philippines, Singapore, Vietnam, US and Japan, and claims to be number one in China and Japan. This deal marks its entry into the Indian market. Mehta added that the market is shifting towards performance marketing VC Internet Media was formed in 2007 by Tarang Bhargava and Parul Mehta, and vCommission was launched in 2008. It focused on the US and UK markets till 2010, and then began focusing on the Indian market. Mehta says that the company has a registered publisher base of 11,000 affiliates, of which around 30 percent are international. Clients the company has served include almost all e-commerce companies, Airtel, HDFC, ICICI, Citibank. Myntra, Pepperfry, YepMe, Yahoo Business Services, and Internationally, MindSpark, Nielsen and Toluna, among others. Last year, affiliate marketing firm ShooGloo Affiliate Marketing was rebranded as TooTrac, and DGM India was acquired by Tyroo & Anurag Gupta for…
- “If I Was the Shreya Singhal Judgment, I’d Be Sad and Disappointed to See That Incredible Precedent Not Being Followed” #NAMA May 23, 2023
- What are the problems that companies face when law enforcement agencies demand for data? #NAMA May 23, 2023
- Digital India Act Consultation in Mumbai: Live updates May 23, 2023
- AI Companies Pushing for Regulation: Key issues discussed in the US Subcommittee hearing on AI oversight May 23, 2023
- Video: MarketsNama 2023, Delhi, 19th May May 22, 2023
MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.
Is it safe to consider all "publicly available data" as public?
PhonePe launched an e-commerce buyer app for ONDC called Pincode. We, however, believe that it should also launch a seller app.
Amazon announced that it will integrate its logistics network and SmartCommerce services with the Open Network for Digital Commerce (ONDC).
India's smartphone operating system BharOS has received much buzz in the media lately, but does it really merit this attention?
After using the Mapples app as his default navigation app for a week, Sarvesh draws a comparison between Google Maps and Mapples
Please subscribe to MediaNama. Don't share prints and PDFs.
You May Also Like
Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...
135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...
Twitter takes down tweets from MP, MLA, editor criticising handling of pandemic upon government request
By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...
Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...