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Industry Moves: Star TV, ValueFirst Digital Media

Star TV has appointed CVS Sharma as the Vice President- Digital, reports exchange4media. He will be replacing Lalit Bhagia who exited the company last month. Sharma will be responsible for building and optimizing digital marketing opportunities for all the channels and digital initiatives of the Star TV network in India.

Prior to joining Star TV, Sharma worked with Leo Burnett worldwide as Executive Director & Head of Digital-Technical Advisor and worked out of Jakarta, Indonesia. He has also worked with Arc Worldwide, Tribal DDB India, and Mudra Communications.


ValueFirst Digital Media has appointed Arvind Pal Singh as  Content, Creative & Communication Head. According to his LinkedIn profile, Singh seems to have joined the company in February 2013.

Singh has an experience of 16 years in advertising and has worked on campaigns and brands like LG, Electrolux, Maruti Swift, Citifinancial, Nestle, Godfrey Phillips, Allan Soothers, among others. Prior to joining ValueFirst Digital Media, Singh founded Magic Mushroom and has worked with Purple Focus and Capital Advertising.

Founded in 2003, ValueFirst Digital Media Pvt. Ltd. is a digital media company in the country. It creates digital (Internet and mobile) properties, which offer communication, social interaction and content to consumers.

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