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Indian Smartphone Shipment Up By 35.7%YoY; Samsung 43%, Nokia 13.3% Of Total

cmrIndia registered 221.6 million mobile handset shipments for the year 2012 (January-December), up by 20.8% Y0Y from 183.4 million mobile handset shipments for the year 2011, according to CMR’s India Mobile Handsets Market Review.

Out of the 221.6 million mobile handsets, 206.4 million were feature phone handsets, a rise of 19.9% YoY from 172.2 million feature phones handsets shipped in 2011. Samsung had 13.5%, while Micromax had 6.6% of the handsets overall handsets shipped to the country.


– Shipments: About 15.2 million smartphone were shipped in the country in 2012, up by 35.7% from 11.2 million smartphone shipped in 2011. During the second half of 2012, smartphone shipments stood at 8.1% of the country’s total mobile handset shipments.

Note that according to a report released by IDC indicates that the smartphone market in India had grown to 16.3 million units in 2012, up by 48% from 11 million units in 2011. While the smartphone shipment numbers for the year 2011 from these two research firm seems be in sync, its 2012 numbers does not.

However, both the reports still indicate that India is still majorly a feature phone handset market with smartphone taking up only 6.8% of the total handsets shipped in the country.

– Samsung tops the Smartphone market chart in the country with 43.1% of unit shipments of smartphones for the year 2012.
– Nokia is at number 2, with 13.3% unit shipments
– Sony Mobiles takes the third place with 8.2% of unit shipments.

Note that smartphone shipments reported for Samsung for CY 2011 and CY 2012 do not include shipments of phablets with screen size larger than 5-inch models such as the Samsung Galaxy Note and the Samsung Galaxy Note II.

Interestingly, while BlackBerry was at third spot during 1H 2012, Sony Mobiles displaced the former for the full CY 2012.

 Feature Phones

– Nokia tops the mobile phone shipment chart with 21.8% of the overall handset shipments, while taking up 22.5% of the overall feature phone shipments in the country.
– Samsung has 11.5% feature phone handsets shipped in the country.
– Micromax shipped 6.5% of the feature phones handsets.

It’s not clear whether CMR has included Nokia’s Asha series as feature phone or smartphone.

Methodology: CMR uses the term shipments to describe the number of handsets leaving the factory premises for OEM sales or stocking by distributors and retailers. In the case of handsets imported into the country it represents the number leaving the first warehouse to OEMs, distributors and retailers. The company does not track the number of handsets brought on their person by individual passengers landing on Indian soil from overseas destinations or grey market handsets.

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