TV and online commerce company HomeShop18 has raised around $30 million from hedge fund OCP Asia and Network18, in what appears to be, and is being positioned as, a valuation defining fund-raising. According to the announcement, the fund raising of $15 million from OCP Asia and "a similar amount" from Network18 values the company at $330 million. Network18 will continue to hold around 51% in the company following this investment. Other investors in the venture include SAIF Partners and GS Home Shopping. HomeShop18 is positioning itself as a virtual commerce business: across TV home shopping and on digital via homeshop18.com. The company claims a customer base of 6.1 Million, a portfolio of over 12 million SKUs across multiple product categories and a logistical reach of over 3,000 locations across India. There have been murmurs about HomeShop18 looking at an IPO,…
