Google has posted consolidated revenues of $13.97 billion for the quarter ending March 31, 2012, registering a 31% growth from $10.65 billion revenues reported in the corresponding quarter last year (Q1 2012).
Its worth noting that this revenue is reported without deducting the traffic acquisition costs of $2.96 billion. Also, remember that Google has included Motorola Mobility revenues in the current quarter revenues while the Q1 2012 revenues doesn’t include Motorola Mobility revenues. Google started reporting Motorola Mobility’s operating results from Q2 2012, after completing the $12.5 billion acquisition on May 22, 2012.
– Google Revenues (Advertising and others): Google reported revenues of $12.95 billion, up 22% from $10.65 billion revenues posted in the same quarter last year. These revenues accounted for 93% of Google’s consolidated revenues for the quarter.
– Motorola Mobile Revenues (Hardware and others): Motorola Mobile reported revenues of $1.02 billion, representing 7% of Google’s consolidated revenues, for the quarter. Note that this revenue is from Motorola’s mobile segment only. Motorola Mobility had inked an agreement with Arris Group in December 2012, to sell its home business for $2.35 billion in cash and stock with the acquisition expected to close in 2013.
– Google owned sites vs network: Google-owned sites generated revenues of $8.64 billion for the quarter, a 18% increase YoY from $7.31 billion in Q1 2012, while the network revenues from partner sites (through Adsense programs) were $3.26 billion, up 12% YoY from $2.91 billion in Q1 2012. Advertising accounted for around 91.9% of Google revenues and around 85.2% of Google’s consolidated revenues during the quarter.
Other Revenues: Other revenues for the company stood at $1.05 billion for the quarter, registering a 150% growth from $420 million in Q1 2012. Other revenues includes revenues generated from content sales and hardware sales on Google Play.
– US vs International Revenues: Revenues from outside of the United States stood at $7.1 billion, representing 55% of the total revenues for the quarter, as compared to 54% in the previous quarter (Q4 2012) and 54% in the same quarter last year (Q1 2012).
– Impact of Foreign Exchange on Google Revenues: Google mentioned that, had the foreign exchange rates remained constant from Q4 2012 to Q1 2013, its revenues would have been $11 million lower and if the foreign exchange rates remained constant from Q1 2012 to Q1 2013, its revenues would have been $110 million higher. Note that Google has excluded the gains earned through its foreign exchange risk management program for the quarter. Google recognized a benefit of $35 million through this program for the quarter, as compared to $37 million in the same quarter last year.
– Paid Clicks: Aggregate paid clicks, which include clicks related to ads served on Google sites and the sites of AdSense partners, increased approximately 20% YoY, and 3% quarter on quarter (QoQ).
– Cost-Per-Click: Average cost-per-click, which includes clicks related to ads served on Google sites and the sites of AdSense partners, decreased approximately 4% YoY and around 4% QoQ.
– Traffic Acquisition Costs: As stated earlier, the Traffic acquisition cost (TAC), the part of Google’s revenues which is shared with its partners, stood at $2.96 billion for the quarter, up from $2.51 billion reported in the same quarter last year. This traffic acquisition costs include $2.28 billion paid to its network members and $680 million paid to certain distribution partners and others who directed traffic to their website.
– Total Cash: As of March 31, 2013, Google has $50.1 billion money in form of cash, cash equivalents, and marketable securities.
– Headcount: On a worldwide basis, Google employed 53,891 full-time employees as of March 31, 2013, up from 53,861 full-time employees as of December 31, 2012. This includes 38,739 full-time employees in Google business, 9,982 full-time employees in Motorola Mobile business and 5,170 employees in Motorola Home business, as compared to 37,544 full-time employees in Google business and 16,317 full-time employees in Motorola business in the previous quarter.
Google Developments During The Quarter
– Google inked a non-exclusive global ad deal with Yahoo to display contextual ads on Yahoo properties. Yahoo said that it will be displaying ads on various Yahoo! properties and certain co-branded sites using Google’s AdSense and AdMob services.
– Google had officially launched its Business Photos program to Indian businesses as part of its Google Maps services. This follows a pilot program launched in May 2012. Google informed that this program has been launched in eight Indian cities beginning with Hyderabad and it plans to expand the program to 20 cities across the country this year.
– Google Play extended its E-Book Section and Movies Section to India. It also extended the devices section to India, allowing users to directly purchase Google branded devices. The devices section however currently offers only the Wi-Fi variant of Nexus 7 for purchase.
– In March 2013, Google introduced Indic language support for Gmail on feature phone browsers, offering support for six Indian languages including Bengali, Gujarati, Kannada, Marathi, Tamil, and Telugu.
– YouTube India has renewed its IPL partnership with Times Internet* to secure exclusive live-streaming rights for desktop and non-exclusive rights for mobile viewing through the 2013 and 2014 tournaments.
– Google had launched a Hindi text input and transliteration app called Google Hindi Input, for all Android devices running Android 2.2 or later.
– Yesterday, Google introduced a Google+ commenting system for its Blogger publishing platform.
*Disclosure: Times Internet is an advertiser with Medianama