25cd732Sujal Shah, Co-founder and CEO at Freecultr.com, has stepped down from his position at the company. He had been with Freecultr since July 2011. It’s not clear where Shah would be heading next, however, the company statement states he’ll be helping international companies enter the Indian market, incubating and mentoring new business ventures. He will also be serving an advisory role to the Smile Group and other companies.

Sandeep SinghShah will be replaced by Freecultr cofounder Sandeep Singh starting April 2013. Prior to this, Singh worked as COO at Freecultr. In 2005, Singh had co-founded Quasar Media Pvt Ltd, which was later acquired by WPP. He has also worked with Rediff.com in the Media Sales Team, and Yankeedelhi.com as Business head.

Freecultr, a lifestyle eCommerce site, was launched in 2011 by Harish Bahl’s Smile Interactive. It had raised $4 million from Sequoia Capital in 2011 and $9 million from Russian venture firm, ru-Net, and existing investor, Sequoia Capital in July 2012.

In January 2013, Freecultr had launched its first digital pop-out concept store in Delhi. At that time, the company said that the store will be situated in DLF Promenade mall, Vasant Kunj and will open for around 45 days starting from December 15, 2012 to February 3, 2013.