Event related content aggregation platform, Eventifier has secured an undisclosed sum of money as funding from Startup Centre and KAE Capital. Evenitifier enables event organisers to aggregate content related to their event and archive them on Eventifier. Speaking to Medianama, Jazeel Badur Ferry, CEO, Eventifier said that the funds raised will be used for marketing and sales. Eventifier was started by Jazeel Badur Ferry, Nasim Zeeshan and Mohammed Saud in June 2012. As per a note from The Startup Centre, the tool has seen around been used by the Clinton Foundation as a customer, and over 10% of its users became customers.
Aggregation of Event Related Content
Eventifier targets event organisers who want to give their audience all the content about their event in one place. It aggregates content around an event from different social media including photos, videos, tweets, details of contributors and slides from/on an event, using hash-tags and keywords (example) and restrict the aggregation to a particular time span. One piece missing is the aggregation of online reports published around the event: perhaps the ability for organizers to manually integrate that into an eventifier page might help.
They provide admin access for event organisers to curate the content being aggregated. This could be a useful public relation tool for event organisers to avoid any negative comments. Eventifier claims to have aggregated content related to 1022 events since June 2012. 822 events were aggregated for their 60 customers while 200 events have been pushed by the platform.
Monetisation: Interested event organisers can sign up for a free trial for 30 days by registering their event name, hast tag and email address. There are three paid plans – $19 per event for their standard plan, which gives users an admin account over unlimited duration, content moderation, a basic embed option, and a vanity URL; the $49 option also includes integration with event site Eventbrite, Facebook album uploads, a private event option, tweet export and a photo slideshow; the $99 option give the same as the $49 option, but for three events. The company plans to soon start charging the consumers as well. They are also in talks with ticketing companies and event organisers in Europe and U.S for partnership.
Competition: Storify is an app that helps users create a story out of the content they aggregate from social media. Lanyrd is another platform that allows users to discover events along with content aggregated around these events. Eventifier’s basic idea to aggregate content around an event from all social media seems to be inspired from Storify and Lanyrd. However, these platforms can now also be seen as competition to Eventifier.
Our take: This could become a useful tool for event organisers to collect information for marketing their event to both sponsors and audiences, because the aggregation helps indicate the buzz around the event. Organizers could also get in touch with contributors to possibly convert them into audience for their event. We think that they should continue to charge the event organisers and not the end consumers since event organisers are likely to get more value out of this product and would be willing to pay for such a service. The other piece of the puzzle missing is perhaps the ability to directly market the event.