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Dhingana Partners Sony, Universal & Others To Improve Its International & Regional Catalog

Online music streaming site Dhingana, has partnered with Sony and Universal to add their international music collection to its catalog. It has also inked a deal with regional labels, Speed Records and Ultra Music, to add regional music to its catalog.

Dhingana said that the Sony and Universal partnership will provide them with International music across various genres including Pop, Hip-Hop, Rock, Metal, EDM, Jazz and Instruments among others, while the Speed Records partnership will provide them with Punjabi music from artists like Honey Singh, Jazzy B and Gippy Grewal among others and the Ultra Music partnership will bring in a catalogue of 17,000 Marathi regional songs. The financial details of the partnership were however not disclosed.

The company claims that with these partnerships, it now has a library of more than one million songs, up from 0.5 million in January 2013.

Dhingana currently offers a web app, a mobile web app and native apps for iOS, Android, BlackBerry, Symbian and Windows 8. Last month, Dhingana had introduced a new curated radio stations functionality on its portal. The company had claimed that these radio stations will be curated by its in-house music experts and the service will initially offer 16 radio stations across various music categories, genres and themes like time of day, weekend specials, meditation, and specific Bollywood star oriented stations. In January 2013, Dhingana had launched a mobile web version, allowing users to stream music on their mobile devices.

Other music content tie ups: In February 2013, Gaana.com, a music streaming site by Times Internet*, had partnered with the South Indian Music Companies Association (SIMCA) to acquire music from 79 regional labels.While the deal period or the financial details of the partnership was not disclosed, Gaana stated that this partnership will provide them access to over 55,000 songs in Tamil, Kannada, Telugu and Malayalam languages from films, carnatic, and devotional music. The company had also tied up with Yash Raj Films, Magnasound, and Unisys Infosolutions to bring their portfolio of music to Gaana’s catalog. Later, it had also tied up with another significant label INRECO to add regional music to its catalog.

Saavn* had also inked a similar tie-up with music labels like Sony Music Entertainment and Universal Music Group to add 2,50,000 International songs to its catalog. Saavn claimed to have 75% of all Tamil music content, 90% of all Telugu music content, 90% of all Marathi content, and 90% of all Gujarati content available.

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*Disclosure: Times Internet and Saavn are advertisers with MediaNama

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