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BigFlix Inks Deal With IndiaCast For Content

BigFlix IndiaCast

Reliance Entertainment owned video streaming service BigFlix.com has inked a deal with IndiaCast, the content asset monetization joint venture between TV18 and Viacom18, to secure streaming rights for Hindi movie titles from Viacom 18 Motion Pictures.

While the deal period or the financial details of the deal were not disclosed, BigFlix business head Shreyash Sigtia told Medianama that this deal will allow them to offer more than 50 to 55 movie titles including Viacom18’s recent movie releases like Inkaar, Oh My God, Department, Special 26 and other popular movie titles like Jab We Met, Kidnap, Golmaal Returns, Life Partner and Luck among others to its subscribers. Sigtia added that this deal also includes several forthcoming movie titles from Viacom 18.

BigFlix Content Partnerships

In January 2013, BigFlix had partnered with Disney Media Distribution to bring around 140 Disney’s action and animation movies on their platform. These included Disney titles such as Pirates of the Caribbean, Tron Legacy, Tangled, Pearl Harbor and Chronicles of Narnia among others and Disney-Pixar titles such as Toy Story, Wall-E and Cars among others.

In March 2012, It had partnered with Unisys Infosolutions, a VAS and enterprise messaging solutions provider, to offer online streaming of over 200 full-length feature films and music videos. These included old and new bollywood movies such as All The Best, London Dreams, Blue, Action Replay, Knock Out, Rann, LSD, Dhund, Waqt and The Burning Train among others. In addition to this, the deal also allowed BigFlix to offer regional content from Bhojpuri, Tamil, Telugu,Malayalam, Bengali, Gujarati, Kannada and Marathi movies and over 5,000 music videos in more than 15 languages, including Hindi.

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In January 2012, it had partnered with UTV Motion Pictures, following which more than 45 UTV movie titles were made available to BigFlix plus subscribers. These included movies like Jodhaa Akbar, Wake Up Sid, Raajneeti, I Hate Luv Storys, No One Killed Jessica, Dev D and Udaan among others.

According to the company website, it claims to offer more than 2000 titles across more than 15 languages and claims to have more than 20,000 active subscribers.

IndiaCast Partnerships

Ever since TV18 and Viacom18 launched its Content Asset Monetization entity IndiaCast in June 2012, it has inked quite a few distribution deals in the country. The entity had formed a distribution joint venture with a DisneyUTV group company, UTV Global Broadcasting Ltd (UGBL) in January 2013, as part of which 35 television channels from TV18, Viacom18, Disney UTV, Eenadu Group and A+E Networks|TV18 were expected to be distributed across Cable, DTH and HITS platforms in India.

IndiaCast had also inked distribution deals with Zee New Media’s online TV subscription service Ditto TV and Digivive’s mobile TV service nexGTv. Following the deal, Ditto TV had received access to IndiaCast’s content from 19 television channels, including 12 regional channels, five news channels, one entertainment channel and one music channel for its online streaming service and video on demand services on mobile phones, tablets, PCs, entertainment boxes and connected TVs, while nexGTV had received access to IndiaCast’s content from 20 television channels for live streaming purposes.

Online video streaming service, iStream had also inked a multi-year licensing deal with IndiaCast in December 2012, following which iStream had got access to IndiaCast’s content from 20 television channels for its streaming and video on demand services online and on Internet-enabled devices including smart phones and tablets.

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Earlier this year, IndiaCast had posted total revenue of 144.3 crore and a net loss of Rs 1.1 crore for the quarter ending December 31, 2012. The company had however informed that the net distribution revenue had turned positive, reporting Rs 17.8 crore revenue for the quarter. Net Distribution revenue is the subscription revenues earned by the company after deducting the carriage fees and any promotions or commission paid during the quarter.

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