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What Reliance Games Plans To Do After Acquiring Funnel (Japan) & Bluesom (Korea)

Reliance Games, the mobile gaming business of Reliance Big Entertainment Pvt. Ltd has acquired the gaming division of Funnel Japan, a mobile game development and publishing company. Reliance Games has also bought a majority stake of 51% in the mobile game development studio, Bluesom Inc in Korea. The company intends to enter two of world's largest markets for gaming products through these acquisitions. Speaking to Medianama, Manish Agarwal, CEO, Reliance Entertainment Digital said that these acquisitions have been made for two reasons: Firstly, Bluesom is a studio that has developed and launched games in both Japan and Korea and has experience in both these markets. Secondly, Reliance Games intends to tap into Funnel's existing relationships with app stores, publishers and network of IP & IP owners in Japan, Korea and China, saying that the multi-lingual relationships in these three markets made investment in Funnel attractive. Reliance Games believes Western games will not work in these gaming markets and will require players with local experience to develop games for them. So far, Reliance Games has created mobile games for Intellectual Properties including Real Steel, Total Recall, F1 2011, Mirror Mirror, Electric City, etc. It works with brands including Codemasters, GLU, Turner, Warner Bros, Playboy, 24Mas, Nokia, Samsung, etc. The Reliance ADA Group, of which Reliance Games is a part, had previously acquired Codemasters for an undisclosed amount. Agarwal declined to comment on how Codemasters has done so far, saying that he doesn't look into that part of the business. Acquisition of Funnel, Japan: Reliance Big Entertainment…

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