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What If WhatsApp Launches A Mobile Gaming Platform?

(By Brindaalakshmi K & Vikas SN) Data messaging app Whatsapp, may be signing an MoU (Memorandum of Understanding) with a Korean gaming company WeMade to start a mobile gaming platform, reports TechRux. WeMade has however declined this development to the publication. WeMade has a presence in markets like Korea, Taiwan, Japan, Indonesia, China, Europe and USA, and a partnership with Whatsapp could give it a global reach. Think of Facebook and Zynga. Interestingly, its worth noting that WeMade is an investor in a similar Korea-based data messaging app Kakao Talk and in July 2012, Kakao Talk had launched Game Center for Korea, which included titles from WeMade among others. Prior to this, WeMade had also inked a deal with Japan's Line messaging app to develop six social games for the platform. So the company has some expertise of building apps for data messaging apps. What If WhatsApp Launches A Mobile Gaming Platform? WhatsApp's business model currently revolves around customer subscription and its iOS app sales. The company currently charges a one time $0.99 charge on iOS, while it offers a free one-year subscription to other platforms like Android and Symbian, following which it charges $1.99 per year (it has, however been quite liberal about that deadline till now). While WhatsApp hasn't revealed the total number of paying customers or its total user base yet, it had claimed to have processed 18 billion messages in a single day on December 31, 2012, which is quite significant. The biggest question is how will WhatsApp or any Instant Messengers go beyond the messaging…

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