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Events Discovery Platform Playcez Raises Funds From Rajesh Sawhney & Mukul Singhal

CapturePlaycez, a local events discovery app, has raised an undisclosed amount of funding in a seed round led by angel investors Rajesh Sawhney (GSF) and Mukul Singhal (SAIF Partners). Although the company did not disclose the amount of funds raised, it claims that it’s a six digit figure in USD. The company claims that the funds raised will be used for driving penetration of its product in the smartphone market. Interestingly, Playcez’ Twitter account links to its Android app, however, the app has been pulled out since then.

Founded by Ashwani Gaur, Playcez is an event discovery platform that relies on social media and location checkin services to get events data. Playcez does this by identifying locations such as bars, restaurants, night clubs, among others and by tracking the highest consumer traffic in those places, it recommends events and activities that are popular. The platform also allows users to check events and activities based on distance and time.

It’s not clear on which smartphone platform the Playcez apps will be made. However, the company claims that its iOS based app is in private beta and will be available for download in two weeks. To us this seems rather odd that the company specifically targeting Indian audience is releasing an app for iPhone first instead of launching its app on Android platform, which is more popular in the country.

It should be noted that Playcez was among the 15 startups inducted in the inaugural batch of GSF Accelorator.

While this does not track popular events and activities  NowFloats is a location based mobile service which looks to provide relevant and contextual information to users based on their current location and time. The app is currently available as a free download on AndroidWindows Phone and Windows 8. Read our review here. Bookmyshow‘s smartphone apps also allows users to discover events and activities nearby. Apart from that, there’s Foursquare that recently made a shift from checkin only service to a discovery platform.

Nikhil adds: no one’s done the event piece right, so far. The compelling question that needs to be answered is – what do I do today? The answer to this question relies on time, amount of time available, location, interests and information on events being organized. That’s a lot of data that needs to be mined and personalized, for recommendations to be made to people. No one’s got it right so far, and the monetization would typically be via ticketing. We thought Yatra might use it because they acquired BuzzInTown, but that was probably an investor driven/forced acquisition.

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