ladyblushLadyblush, a women centric ecommerce has raised undisclosed amount of seed funding from Bangkok based VC Fund, Alpha Founders, and a few independent investors, reports TechCircle. Ladyblush which was started by Rahul Sethi, Suneet Manchanda and Nagarjun Shrivastava in February 2012. The founding team had previously worked with ecommerce brands like Ibibo, EBay, Bazee, and Web18. They claim to be a profitable venture. It is also worth noting that all the founders of Ladyblush are venture partners in Alpha Founders.

Another Pivot To Marketplace Model?

Ladyblush offers different categories of products targeting women including clothes, accessories, lingerie, cosmetics, footwear, bags,  and home decor. Interestingly, when I covered Ladyblush last year for, Ladyblush called themselves a website focused on women’s fashion and fashion accessories. It appears that the website might have pivoted later to become a marketplace.

Like many other e-commerce companies, the pivot may have happened in the light of the FDI regulations, which prohibit venture capital investment in multi-brand retail. Although we contacted the Ladyblush team, there was no response from them when this story was being written.

However, it appears that they have also started including categories like home decor which do not fall into fashion, as a category.

Other Recent Ecommerce Investments

Recently, Healthkart, online marketplace for health products secured $14 million of Series B funding from Sequoia Capital and Intel Capital. Healthkart had also recently pivoted from being an e-retailer to a marketplace just in time for the latest round of investment. The website now also sells prescribed drugs on its website. Some of the other websites that have pivoted to become marketplace are SnapDeal and Infibeam. Flipkart also plans a pivot.

Earlier this month,, an ecommerce site for education and school related products raised Series A funding. The funding was raised from Blume Ventures and angel investors including Sunil Kalra, Srikant Shastri, Vikas Choudhary and Puneet Deora.