wordpress blog stats
Connect with us

Hi, what are you looking for?

Ladyblush Shifts To Marketplace Model; Raises Seed Round

ladyblushLadyblush, a women centric ecommerce has raised undisclosed amount of seed funding from Bangkok based VC Fund, Alpha Founders, and a few independent investors, reports TechCircle. Ladyblush which was started by Rahul Sethi, Suneet Manchanda and Nagarjun Shrivastava in February 2012. The founding team had previously worked with ecommerce brands like Ibibo, EBay, Bazee, Trainline.com and Web18. They claim to be a profitable venture. It is also worth noting that all the founders of Ladyblush are venture partners in Alpha Founders.

Another Pivot To Marketplace Model?

Ladyblush offers different categories of products targeting women including clothes, accessories, lingerie, cosmetics, footwear, bags,  and home decor. Interestingly, when I covered Ladyblush last year for YourStory.in, Ladyblush called themselves a website focused on women’s fashion and fashion accessories. It appears that the website might have pivoted later to become a marketplace.

Like many other e-commerce companies, the pivot may have happened in the light of the FDI regulations, which prohibit venture capital investment in multi-brand retail. Although we contacted the Ladyblush team, there was no response from them when this story was being written.

However, it appears that they have also started including categories like home decor which do not fall into fashion, as a category.

Other Recent Ecommerce Investments

Advertisement. Scroll to continue reading.

Recently, Healthkart, online marketplace for health products secured $14 million of Series B funding from Sequoia Capital and Intel Capital. Healthkart had also recently pivoted from being an e-retailer to a marketplace just in time for the latest round of investment. The website now also sells prescribed drugs on its website. Some of the other websites that have pivoted to become marketplace are SnapDeal and Infibeam. Flipkart also plans a pivot.

Earlier this month, SkoolShop.com, an ecommerce site for education and school related products raised Series A funding. The funding was raised from Blume Ventures and angel investors including Sunil Kalra, Srikant Shastri, Vikas Choudhary and Puneet Deora.

Written By

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

When news that Walmart would soon accept cryptocurrency turned out to be fake, it also became a teachable moment.

News

The DSCI's guidelines are patient-centric and act as a data privacy roadmap for healthcare service providers.

News

In this excerpt from the book, the authors focus on personal data and autocracies. One in particular – Russia.  Autocracies always prioritize information control...

News

By Jai Vipra, Senior Resident Fellow at Vidhi Centre for Legal Policy The use of new technology, including facial recognition technology (FRT) by police...

News

By Stella Joseph, Prakhil Mishra, and Yash Desai The Government of India circulated proposed amendments to the Consumer Protection (E-Commerce) Rules, 2020 (“E-Commerce Rules”) which...

You May Also Like

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ