Infibeam has changed its business model from being a pure e-commerce business to a hybrid venture which will be partly a marketplace and partly an e-commerce retailer, reports TechCircle. The report states that Infibeam will now start allowing merchants to offer similar products it offers at the same price or a different price, providing customers with different price options for the same product. The company claimed that it has already signed up more than 1,000 sellers for this marketplace offering in the past two months. Marketplace Listings: Infibeam CEO Vishal Mehta has told the publication that it is currently offering marketplace listings for products in the Electronics and books category. However when we checked, we noticed that the company currently offers marketplace listings only on select products, since we were hard pressed to find a product listing with other vendors at the time of writing this article. But its possible that this ratio will probably improve in the forthcoming future. In these hybrid product listings, we noticed that Infibeam allows merchants to offer new and used items alongside its own offerings. It also offers additional vendor information like the seller name, ratings and return policy among others and allows customers to buy these products directly from these sellers using Infibeam's infrastructure and payment gateway. This is quite similar to how Amazon offers both new and used items for each product on its portal. The company will also apparently offer an additional logistics service to sellers, offering them to deliver the products to customers using Infibeam's logistics.…
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