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Evernote Adds 92,000 Indian Users A Month; 42% India Mobile Base Android – Director, APAC Market Development, Linda Kozlowski

Evernote, the note making tool was started by Phil Libin and Stepan Pachikov launched in 2008 has a freemium model (both paid and free services), apart from various extensions such as Evernote Food, Evernote Web Clipper, Evernote Clearly etc. A company funded by Sequoia Capital, DoCoMo, Morgenthaler, AGC Equity Partners/m8 Capital and Valiant Capital Partners, Evernote recently announced that it reached 1 million users in India. Linda Kozlowski, Evernote's  Director, APAC Market Development, spoke with MediaNama on the company's plans for India, their target audience in India, customizing product for India and the launch of Evernote Business in India. Evernote And The Indian Market Medianama: What is the significance of the Indian market to Evernote? How will you gain from the Indian market? Kozlowski: India is one of the top markets for Evernote in 2013. It is one of the large markets that we are targeting. India is a market with an interesting mix of personal and business uses to Evernote. We are looking to engage with more users in the Indian market in order to understand and add value in India. We are especially keen on engaging with the companies and entrepreneurs in India with their adoption of technology. MediaNama: What is the percentage that India contributes to Evernote in terms of user base and profit wise? Kozlowski: As you know we recently crossed 1 million users in India. We have 50 million users worldwide which is also growing very fast. So you calculate what 1 million out of 50 million is. Of…

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