AssetTrackr Pvt Ltd, providing vehicle tracking solutions, has raised $500,000 from three angel investors reports TechCircle. The company has received funding from Kiran Basani, the CEO of AddOnUSA, an American enterprise solutions company, Prasad BVN, VP (sales operations & business consulting APAC), Aspen Technology which is a supply chain software company and another U.S based investor. Speaking to Medianama, Ashok Yerneni, founder and CEO, AssetTrackr said that the fund will be used for development and sales and marketing. They already have a sales force that focuses on the B2B model. They also plan to take their B2C product - SafeKar to directly to the customers. They use Global Positioning Systems (GPS) and GPRS technologies to provide real time tracking of vehicles - fleet, buses, personal car and corporate transportation. B2B Solutions AssetTrackr handles corporate clients who provide pick and drop services to their employees, and its product is used to track these vehicles in real time. Track Your Bus is used by intercity bus travels to track their buses in real time, and AssetTrackr provides a passenger notification service through SMS and smart phone push notifications on the arrival of the bus. Morning Star and SVR travels are two travels that are using this service in its pilot phase for their buses going from Bangalore to Vijayawada and Bangalore to Hyderabad. Fleet management services are provided to cargo, logistics companies like DTDC, Kesineni Cargo, INDEV logistics etc. In all, they have a total of 16-17 clients in the B2B segment including BMW, BigBasket.com…
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