wordpress blog stats
Connect with us

Hi, what are you looking for?

Amazon Ties Up With Redington India To Sell Kindle Devices; Implications

Amazon.com subsidiary, Amazon Seller Services has appointed the IT distributor Redington India as a national distributor for its Kindle devices. While the deal period or the financial details of the agreement were not disclosed, Redington said that this deal will allow them to enter the e-reader segment and enable them to distribute Amazon's Kindle devices. Why is this important? This deal will allow Amazon to leverage Redington's retail distribution network and its channel partners to distribute its Kindle e-book devices. Remember that Amazon had previously tied up with the multi-brand electronics store chain Croma to offer Kindle devices on Croma's online store and across various Croma retail outlets across India last August. However, Croma is still offering only the entry-level Kindle on its online store. So its possible that Amazon was probably testing its waters with Croma and has now tied up with Redington India to expand the availability of these Kindle devices. It would be interesting to see if Amazon launches all its newer range of Kindle devices like the Kindle Paperwhite, and its Android tablets like Kindle Fire HD in India in the forthcoming future. Apple Partnership: In September 2012, Redington had inked a similar tie-up with Apple to distribute iPhone through its channel partners in India. Prior to this, iPhone was available only through operators like Airtel and Aircel, which were therefore atrociously priced. However, following this tie-up, we had noticed that Apple had become significantly aggressive with both the marketing and pricing of iPhone in the country, which had led to a significant…

Please subscribe/login to read the full story.
Written By

Free Reads

News

With GPS in every car, India's toll collection is going high-tech.

News

Google is currently undergoing the necessary procedures for the leasehold land, which is presently under the ownership of the Maharashtra Industrial Development Corporation.

News

The pilot project for which is being launched in 19 cities this year, with a plan to launch a full-fledged rollout next year.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

NPCI CEO Dilip Asbe recently said that what is not written in regulations is a no-go for fintech entities. But following this advice could...

News

Notably, Indus Appstore will allow app developers to use third-party billing systems for in-app billing without having to pay any commission to Indus, a...

News

The existing commission-based model, which companies like Uber and Ola have used for a long time and still stick to, has received criticism from...

News

Factors like Indus not charging developers any commission for in-app payments and antitrust orders issued by India's competition regulator against Google could contribute to...

News

Is open-sourcing of AI, and the use cases that come with it, a good starting point to discuss the responsibility and liability of AI?...

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ