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3-7% Paid Users in India, Close to Global Standards – Linda Kozlowski on Evernote in India

In the first part of our interaction with Linda Kozlowski, Linda Kozlowski, Evernote’s  Director, APAC Market Development, spoke with MediaNama on the company’s plans for India, their target audience in India, customizing product for India and the launch of Evernote Business in India. In this second part of our conversation with her, she shares about their popular products in India, competition, marketing Evernote in India, engagement with developers, paid services in India, effect of OS fragmentation and the potential of audio in India. Medianama: Which of your products is the most popular in India? Kozlowski: The Evernote core product is the most popular. Evernote Food is also quite popular in India. This application allows you track your meals, recipes, helps you remember in memory about the meal you eat popular in India. Medianama: Who do you see as competition in India? Kozlowski: Honestly, we don't really look at competition. Our CEO doesn't want us to focus on competition  but on customers. We haven't really looked at competition when looking at this space. We are more into looking at converting people who are relying on other traditional means - like trying to remember things etc. Medianama: How have you marketed yourself in India? Kozlowski: We have been using user stories, small events, other campaigns around social media like tips on how to use Evernote on Facebook. Mostly by user stories. For example, recipe collecting, research, photography, travel. Trying to use those examples with people in India and trying to educate them through those stories. Medianama: How do you plan to…

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