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WebChutney Launches Gaming Biz FITH Media; First Game Nikal Padi

It's been a long time coming, and WebChutney has finally launched its gaming business FITH Media (which stands for Fire In The Hole). The launch of the gaming business comes shortly after WebChutney launched its publishing business, with the "Life And Times Of Roger Federer App" for iOs devices.  They've released an Android game called Nikal Padi, with great graphics, although the filesize, at 12 MB is rather large, particularly for this game. The name (Nikal Padi) is a colloquial reference to the need to go the loo, and those playing the game have to rotate pipes in a particular sequence to design a continuous pipeline to the tap, and then rotate the valve so the character can fill his bucket with water and rush to the loo before the time runs out. This is WebChutney's second game, after "Chidiya Udi", which it had launched on the Apple App Store in December 2011. Note that nothing's quite become of WebChutney's game development outsourcing partnership with One97*, inked in March 2011. In an email to MediaNama, WebChutney founder Sidharth Rao said that their idea is to build quality games focused on Indian market, with Indian sensibilities. At present, we noticed that there is no monetization in place - no advertising runs within the app or before it, and the app is free to download. Rao says that they want to understand the mobile space quickly. "We are doing a lot of work in creating unique content for mobile, working with brands,…

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Written By

Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

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