Pradeep Mittur
A tricky time in India awaits Pradeep Mittur, as the former Paramount Pictyres and Disney exec joins the company as its Head of Business Development for Asia Pacific, a mandate that Getty has confirmed to MediaNama, also includes India. Mittur will be responsible for rolling out Getty’s Connect API, which allows integration of Getty Images’ content and metadata directly with within their publishing tools, products and services.

More importantly, though, Mittur will also be responsible for its content acquisition and localisation initiatives, and this is where it will become tricky for him in India: Getty is one of the few photo agencies that the Board of Cricket for Control in India (BCCI) is not allowing into its stadia, which has led to boycotts of Cricket news coverage from several international news agencies, and the satirical publishing of stick-caricatures instead of photographs, in protest, by The Telegraph. Several news publications, especially online, have been left without photographs of, for example, the India-England and the India-Pakistan series.

When contacted by MediaNama, Getty declined to comment on the BCCI issue (we wanted a word with Mittur for his take on the situation), and sent us this boilerplate response:

We are disappointed by the decision of the BCCI to deny accreditation to Getty Images, one of the world’s largest photo agencies, ahead of the Australian Test cricket series in India. The BCCI’s accreditation restriction effectively discriminates between editorial photo coverage and photo and text coverage, with the outcome that there will be no independent photographic coverage of the forthcoming Tour.

We are committed to working towards a solution with all concerned and remain available to explore all avenues open to achieving that solution.

Our coverage of the situation:

– International Media Agencies Boycott India-Pakistan Series News Coverage
BCCI Restrictions On Photo Agencies For India-England Series Could Impact Online Content
BCCI Stands Firm On Media Accreditation; IOC & ICC

Getty has eleven offices in AsiaPAC, and Mittur will be based in Singapore, reporting to Christian Toksvig, Vice President of Business Development for Getty. He joins the company from StreamWIDE, where he was responsible for sales, marketing and business development.

From an opportunity perspective, there is increasing demand for images as online media consumption increases in India – especially on the mobile Internet and via mobile applications.