Times Television Network (TTN) has partnered with MSM Discovery Pvt. Ltd, also known as TheOneAlliance, a joint venture between Sony Multi Screen Media Pvt. Ltd. and Discovery Communications, for collection of subscription revenue for its channels, reports Times of India. The partnership covers all the news and entertainment channels of TTN including ET NOW, MOVIES NOW, TIMES NOW and ZOOM. TheOneAlliance will collect subscription revenue of TTN channels generated through cable (analogue and digit), DTH, IPTV and HITS platforms. The report claims that TTN will, however, address their marketing and channel penetration plans independently. It is interesting to note that the DTH subscriptions as of June 2012 is slowing down showing only 16% growth rate. On the other hand, IPTV is being called a luxury medium due to its high cost and has not garnered a significant amount of subscribers. Remember that MyWay, one of BSNL’s IPTV partners, had shut down its operations in India in November 2011, following poor subscriber uptake. Airtel had also previously informed that it is going considerably slower on its IPTV service as compared to its DTH service. That said, there's only one HITS platform -- the Jain HITS platform that was launched in August 2012. Essel Group, the first and only Headend-in-the-Sky (HITS) operator in the country had suspended its operations in 2010, citing high entry fees, absence of a favourable tariff plan and restrictions on the use of DTH infrastructure. Hence, we believe the HITS platform subscriptions are also likely to be significantly low. However, this leaves cable as the highest…
