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Times Mobile Launches A Mobile Greetings App GreetZAP; Issues

Times Mobile Ltd* has launched a new mobile app called GreetZAP, that allows users to send mobile greetings. The app is currently available on Android as a free download and on WAP platform with an iOS version coming the next few weeks.

The timing of launching the app cannot be missed – right before Valentines day. We checked out the app on Android phone and found that it misses a lot of features in the current version. In an email response to MediaNama, Times Internet CEO Satyan Gajwani however mentioned that they wanted the app to be ready by Valentines Day and they would address all the issues in the app in the forthcoming version.

Interestingly, we also found a similar app, GreetZAP Festival, on the Play Store and we wonder why Times Mobile has launched multiple apps with similar features. A call with the company did not answer our question.

Registration: To use the app, users need to register with their phone number, email address and name. Using your real name is essential as the app sends out messages stating that the messages were sent from this name. Following this, users will receive a text message with a PIN which has to be entered in the app to complete the registration.

Offerings: After registration, the app allows one to select the category of message they want to send, including festivals, birthday, anniversary, friendship, sorry, get well, love or else record their own voice message. The app also allows users to send mobile greeting cards, voice, SMS, Music, and e-greetings in the above mentioned categories. At the time of writing this article, the app doesn’t have any content in E-greetings and Music section but the company has informed MediaNama that it plans to introduce content in E-greeting and Music section soon.

Pricing: The app currently allows one to send SMS and voice greeting free of cost but charges Rs 299 for each personalized voice card, which we believe is way too expensive. We also noticed that there is a limit of 5 mobile greetings cards and 100 SMS per user.

When we checked, the app did not allow us to play/preview the voice messages with an error message requesting us to check our WiFi/internet settings. Despite this, we were able to send a voice message including our recording, which the receiver receives as a regular voice call. However, the voice message, only played our recorded message and did not play the voice message from the app.


Issues: We found the app to be half baked and has a lot of issues in the current version. For instance, we were not able to select categories in the E-greetings category in the second line since the entire second line which displays categories was crammed on the screen and the app wouldn’t let us scroll the page. We also found the text message catalog of the app to be way too cheesy and many a times written in Internet slang. The fact that we cannot edit the message is also a turn off.

Operator tie-ups: In addition to the app, users can also send mobile greetings in multiple languages including English, Hindi, Kannada, Oriya, among others by dialing 58888066 from their mobile phones. The company said that the service is available across various telecom operators like Airtel, Reliance, Tata, and Uninor and users are charged at Rs 3 per message.

Flowers: GreetZAP service also allows one to send flowers and gifts to their friends and relatives across the country, by calling on 08826262626 to make use of this service. It’s however not clear if  Times Internet has partnered with any company for this service. We have contacted them and are awaiting a response.

DND customers? Times Internet informs MediaNama that since the service offers a user generated content it is not subjected to DND (Do Not Disturb). However, its worth noting that the SMS section of the app does not allow users to edit the message, which means it cannot really be called a user generated SMS. Ideally, DND subscribers shouldn’t be allowed to receive SMS messages from the app, however, we received an SMS sent to our number subscribed to DND from the app.

Other players: In July 2012, Melod.io had launched its mobile music messaging platform which allows users to create personalized music-oriented audio messages and share it with their friends. The service was available across Europe, United States, China, India, and Russia.

Besides that, there is plethora of apps on the Google Play Store and iTunes store that allow users to send SMS from its catalog or E-Greetings. However, what distinguishes GreetZAP from those apps is the ability to add personalized recorded messages and its tie-ups with telecom operators, which enables them to offer an easy way to send voice messages.

Disclosure: Times Internet is an advertiser with Medianama

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