Mobile advertising solutions company TELiBrahma has launched a digital media point of sale ad service called Brandclub, reports mxmindia. According to the report, Brandclub will enable retailers to work with their partner networks to increase and engage the walk-ins. It will offer customers with relevant information about new arrivals, coupons, menus, offers and other promotional content from the store and nearby stores. How this works According to the company, customers can connect to Brandclub through WiFi or Bluetooth and access this promotional information on their mobile phones. The interesting part about the product is that users do not have to download any separate application to receive information. Brandclub sounds similar to the BlueFi service that Telibrahma has launched last year. In March 2012, TELiBrahma had collaborated with RailTel Corporation Of India to launch BluFi in the Bangalore railway station. BluFi was a distributed form of WiFi which allows TeliBrahma to make bluetooth based services available across the station. Through this service, it was providing Railway Information, videos, downloadable games, and wallpapers among others via Bluetooth. Other developments from Telibrahma In January 2013, Telibrahma had launched a visual recognition platform Point and rebranded its augmented reality app IntARact as PointART. PointART recognized point-enabled images and video to provide an interactive experience for viewers. The app is currently available on Android, iOS, BlackBerry, Symbian and Windows Phone. At the same time, Star TV had also partnered with Telibrahma's mobile engagement platform Buzz to provide 30-60 sec clips of its channels which include Star TV, Star World, Star Movies, Star Gold, Channel V, among others. In June…
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