Update: Sony Liv has inked a partnership with Affle Group for displaying interactive advertising on its VOD platform. The financial details of the deal have not been disclosed. Sony LIV will use Affle's Ripple rich media and video ad network to serve video and mobile advertising on Sony LIV across all screens including mobiles, tablets & PC’s. January 23, 2013: Sony Liv, a video on demand service, has been launched by Multi Screen Media (formerly SET India Pvt Ltd), and will showcase TV Shows from MSM's TV Channels - Sony, SAB and MAX. Sony also runs other video portals for its shows such as MyIndianIdol.com for Indian Idol and KBCSony.com for Kaun Banega Crorepati. Nitesh Kripalani, SVP (New Media, Business Development and Digital/Syndication) at MSM claimed that KBCSony.com has over 25 million visits overall. Currently, Sony Liv features episodes from KBC from last year and users will have visit KBCSony.com for viewing recent episodes. Sony will continue to operate them as a separate entity and Sony Liv will aggregate all videos from those websites, along with other TV shows to become one stop destination for all Sony shows. Liv will offer users with currently running shows such as CID, Taarak Mehta Ka Ooltah Chashmah, as well as episodes of shows that's not currently airing such as Jassi Jaisi Koi Nahin, Kkusum, Heena, Boogie Woogie, Movers & Shakers, Office Office. Apart from that, LIV also features an archive of seventeen years of movies and special events like Stardust and Filmfare Awards. Although the company claims that it also features movies, we couldn't find any at the time of…
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