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OnMobile Launches A Mobile Deal Service GreatBuyz

It looks like OnMobile has quietly launched a mobile group buying deal service called GreatBuyz, allowing users access deals and discounts on their mobile phones.

While we are not quite sure as to when the service was launched since we weren’t able to find any official announcement from the company, we noticed that the portal had gone live in October 2012. We contacted OnMobile regarding this and the company declined to comment on the service.

Offerings: According to the GreatBuyz website, the service will offer users time-limited deals and discounts across various categories including restaurants, gadgets, health & beauty, travel, lifestyle, fashion and home & baby among others.

The company notes that each deal will last for around 24 to 72 hours and it is currently sourcing deals from multiple deal providers and merchants, although it hasn’t disclosed any specific partner names. Interestingly, GreatBuyz is also inviting businesses to feature themselves in the service, indicating that OnMobile might source these deals directly from businesses in the future or integrate these deals with other deals from its partners.

Availability: The company says that GreatBuyz is currently available on WAP platform for BSNL and Idea customers and it plans to extend the service to other operators in the future.

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What’s particularly interesting though is the number of channels the company is targeting for this service. According to GreatBuyz website,  the service will available on SMS, IVR, CBC (Cell Broadcast Centres), Handset Client and USSD (Unstructured Supplementary Service Data) platform as well as native mobile apps for Android, iOS, Symbian, J2ME and Blackberry platforms allowing users purchase, manage and redeem their GreatBuyz vouchers from within the app.

Payment Modes: GreatBuyz currently offers operator billing as the sole payment mode for the service but it plans to offer users other payment modes like mWallet, Credit cards, Debit Cards, and IMPS (Interbank Mobile Payment Service) among others in the future.

Other developments: In June 2012, Bharti Softbank backed Y2CF had launched a location based deal service called Hoppr and rolled it out across 6 telcos (Airtel, Aircel, Idea, Reliance, Tata Docomo, and Vodafone).

Prior to this, Tata Docomo had partnered with Snapdeal to launch ‘Deal Zone’ service in May 2012, allowing Tata Docomo GSM subscribers to sign up for SMS alerts for deals on products and services like restaurants, spas, electronic goods, fashion accessories, personal care products. Tata Docomo had also partnered with Stay In Touch Mobile to launch a location-based opt-in deal service called “Offers Near Me” in February 2012, allowing Tata Docomo GSM customers to receive deals, offers and discount coupons from retailers span across FMCG brands, apparel companies, malls, restaurants, cinemas, coffee shops, auto dealers, and many more, depending on the current location of the customer and offers from individual retailers.

Corrigendum: The headline of this post had incorrectly mentioned GreatBuyz as a group buying service. It has now been corrected.


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