Mobile app search and discovery engine Mobilewalla has raised $4 million from Madrona Venture Group, Infocomm Investments and Indian Angel Network (IAN) members like Google India MD Rajan Anandan, former Yahoo CEO Sharad Sharma and ACI Worldwide Country Head Venkat Raju, reports TechCrunch.
The report states that the company plans to use the capital raised to strengthen its engineering team, especially in the product management segment and hopes to increase its 13-member team to a 30-member team in the next six months. Following this fundraising, the company is also reportedly relocating to Seattle next month.
Offerings: Launched in 2011, Mobilewalla offers an app search and discovery engine through a web app (site was in development at the time of writing this article) and native apps on iOS and Android. Users could search app based on the name, category, app developer or the traditional keyword based search box. At launch, the site also claimed to offer a real-time rating and ranking system for apps available in iOS, Android, BlackBerry and Windows Phone 7 app stores, along with a ratings system for app developers who developed the respective apps. The company had claimed to track around a million apps as of December 2011.
Early last year, Mobilewalla also launched an app developer analytics platform and claimed to track public app ranks and social media sentiments for every app on the iOS and the Android platform as well as offer an option for app developers to track and analyze the sales information privately. The company had claimed to have generated around 50 terabytes of data from iOS App Store and Google Play Store and was generating around one terabyte of data every week, according to a MediaPost report.
Interestingly, Mobilewalla founder and CEO Anindya Dutta told the publication that InMobi was one of its clients for the analytics service. Remember that InMobi had launched a Lifetime Value Platform (LTVP) last November, which allowed premium publishers and app developers improve their user engagement and increase the customer lifetime value, by providing app analytics, user segmentation and insights into app usage.
Audience Measurement Solutions: Speaking to the publication, Dutta also added that they are currently building audience measurement technologies for the mobile platform, which will allow companies divide mobile app users into various demographic groups based on very specific parameters like detailed age group and income group among others. However, he didn’t disclose any specific information on how these technologies will work.
Other Players: There are several mobile app discovery apps in the market right now, including AppsFire, Hubbl, AppBrain, and AppFlow. Apple had also acquired a popular app discovery service Chomp in February 2012, to improve the app discoverability in iOS app store and had discontinued the service in October 2012.