wordpress blog stats
Connect with us

Hi, what are you looking for?

Edu Content Co Learnpedia Raises Money From Ixora, Others; Our Take

Learnpedia, Hyderabad based digital content startup,  has secured an undisclosed sum of funding from Ixora Ventures and a consortium of angel investors. Founded in 2012 by Krishna Rao Akula, Learnpedia offers a range of study material for JEE (an entrance exam for admission in the Indian Institute of Technology, among others), known as JEE Studymate, in the form of DVDs, micro SD cards, for any android based tablets. Learnpedia intends to utilize the funds towards improvement of content, sales and addition of new products.

The website claims that LearnPedia has over 750 sessions covering the JEE exams. The Micro SD Cards are available for Rs 8900, DVD’s are available for Rs 6900, while a Study Mate 10 inch tablet preloaded with content is available for Rs 18,900.

Their website also offers a forum and a blog to guide the students. For a one year old firm, it has only 33 members registered in its forum. So far Learnpedia has secured 3500 orders in its first year. It seems from their website that they are involved in both B2B and B2C sale of their products.

Learnpedia has a team of 35 people, and says it has partnered with 70 teachers and students as support to respond to student queries within 24 hours of posting them.

Interestingly, Learnpedia is based from Hyderabad in the state of Andhra Pradesh which is known to contribute to high number of IITians from its state every year. This product would definitely have significant prospect in its home state due to the hype around these entrance exams every year, but idea for it would be to increase distribution across geographies.

Where Do They Want To Go With This? (Nikhil adds)

Advertisement. Scroll to continue reading.

LearnPedia needs to think beyond just using DVDs, micro SD cards and retailing for distribution of content. I guess they have to decide whether they’re a content company, distribution company or a device company. Being all three will be tricky.

As a content company, they need to get external partners for distribution of their content, and need to focus on creating and delivering excellent content to its users. They could figure out distribution and device partners.

As a distribution company, they need to produce and aggregate the best content for JEE, and figure out partners for distributing all of the content. In this case, they might become a retail organization for education content related to JEE (and maybe other entrance exams).

As a device company, they need to become an OEM, aggregate the best content, minimise device costs, and figure out retailing the devices.

Being all three will probably not allow them to scale.

Advertisement. Scroll to continue reading.
Written By

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.



The DSCI's guidelines are patient-centric and act as a data privacy roadmap for healthcare service providers.


In this excerpt from the book, the authors focus on personal data and autocracies. One in particular – Russia.  Autocracies always prioritize information control...


By Jai Vipra, Senior Resident Fellow at Vidhi Centre for Legal Policy The use of new technology, including facial recognition technology (FRT) by police...


By Stella Joseph, Prakhil Mishra, and Yash Desai The Government of India circulated proposed amendments to the Consumer Protection (E-Commerce) Rules, 2020 (“E-Commerce Rules”) which...


By Rahul Rai and Shruti Aji Murali A little less than a year since their release, the Consumer Protection (E-commerce) Rules, 2020 is being amended....

You May Also Like


Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...


By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...


135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...


Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Your email address:*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ