Bollywood Content company Hungama and Gameshastra, a game studio company, has announced a joint venture to bring localized games on Consoles, handheld consoles, Smartphones, Desktops, and feature phones. The JV will be called Hungama Gameshashtra Pvt Ltd. It’s not clear how much stake each of the companies have in the JV, we’ve awaiting a response from the company for more details.
The first game from the venture, Hungama informs MediaNama, will be launched by February end. That is quick. Hungama had partnered with Gameshashtra to develop and launch games for Bollywood movie – Race 2, which is available on Android and iOS platform.
What both companies bring to the JV
Hungama will be responsible for bringing in its content and licensing deals to the Joint Venture. It claims that the company has exclusive IP (Nikhil adds: its own IP?) across genres including Bollywood, celebrities, sports, and lifestyle, in console gaming and games for the iOS and Android platforms. Gameshashtra will be responsible for making use of Hungama’s content and IP to bring localized games on all platforms including consoles, handheld consoles, social networking sites, Desktops, and on mobile platform. Previously, Gameshashtra has developed titles like DesiAdda and Cart Kings on the PS2 platform.
Other developments in gaming
Zapak has recently partnered with Disney’s Global Club Penguin to bring Club Penguin on Zapak platform – zapak.com. Zapak is now the official affiliate for Club Penguin in India. Last year, Zapak had also launched a cricket based social game, Cricville, on Facebook and Zapak Tambola on Facebook.
In November, DisneyUTV’s digital business had inked an exclusive deal with Electronic Arts (EA) to distribute mobile games in India, Sri Lanka and Bangladesh regions. At that time, DisneyUTV stated that these games will be spread across various genres like sports, racing, puzzles, word games, arcade and action and will be available in the price range of Rs 50 to Rs 99, across Android and Java mobile platforms. In September 2012, DisneyUTV’s digital business had also tied up with Gameloft, a Paris based publisher and developer of games, to distribute their mobile games in India. DisneyUTV had stated that it would distribute these games via operator channels and through the UTV Indiagames website – indiagames.com
In other news, Mobile advertising network and social networking site BuzzCity shut down its ad-supported free mobile games and applications portal, Djuzz on December 31, 2012. Djuzz was later acquired by Nazara.
(with inputs from Nikhil Pahwa)