wordpress blog stats
Connect with us

Hi, what are you looking for?

GramVaani Co-founder on Monetisation, Partnerships, Funding, Marketing and Roadmap

In the first part of our interaction with GramVaani Co-founder, Aaditeshwar Seth, he spoke with us about their technology, data collection, impact of data, listenership and programming. In the second part of our interaction, he speaks about their monetisation, partnerships, marketing, funding and future roadmap: Monetisation and Partnerships MediaNama: How have you monetised the community stations? GramVaani We don’t monetise the community radio stations. They are taken care of by different NGOs. In any case, the advertising done on these stations is very low. It doesn’t help us even meet the operational cost. In a few months time, we are planning to bring these stations into the Goonj so then it would become easier to bring brands and advertising agencies for better monetisation. MediaNama: What is the incentive for advertisers to advertise with you? GramVaani Basically, we have access to a very large user base. This user base is typically not accessible to television or radio media. The benefit, we are able to bring to the advertisers, is the personal reach to people in these geographies. For instance, if there are micro-insurance or health camps, they would be more directed. We could set up a contest asking listeners what they would want from a health camp. They would be asked to leave a message and get a chance to win a prize sponsored by the concerned company. This way, we will be very different from what is usually offered by radio or television. MediaNama: What is the cost per user…

Please subscribe/login to read the full story.
Written By

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

Studying the 'community' supporting the late Sushant Singh Rajput (SSR) shows how Twitter was gamed through organized engagement

News

Do we have an enabling system for the National Data Governance Framework Policy (NDGFP) aiming to create a repository of non-personal data?

News

A viewpoint on why the regulation of cryptocurrencies and crypto exchnages under 2019's E-Commerce Rules puts it in a 'grey area'

News

India's IT Rules mandate a GAC to address user 'grievances' , but is re-instatement of content removed by a platform a power it should...

News

There is a need for reconceptualizing personal, non-personal data and the concept of privacy itself for regulators to effectively protect data

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ