In the first part of our interaction with GramVaani Co-founder, Aaditeshwar Seth, he spoke with us about their technology, data collection, impact of data, listenership and programming. In the second part of our interaction, he speaks about their monetisation, partnerships, marketing, funding and future roadmap: Monetisation and Partnerships MediaNama: How have you monetised the community stations? GramVaani We don’t monetise the community radio stations. They are taken care of by different NGOs. In any case, the advertising done on these stations is very low. It doesn’t help us even meet the operational cost. In a few months time, we are planning to bring these stations into the Goonj so then it would become easier to bring brands and advertising agencies for better monetisation. MediaNama: What is the incentive for advertisers to advertise with you? GramVaani Basically, we have access to a very large user base. This user base is typically not accessible to television or radio media. The benefit, we are able to bring to the advertisers, is the personal reach to people in these geographies. For instance, if there are micro-insurance or health camps, they would be more directed. We could set up a contest asking listeners what they would want from a health camp. They would be asked to leave a message and get a chance to win a prize sponsored by the concerned company. This way, we will be very different from what is usually offered by radio or television. MediaNama: What is the cost per user…
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