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Facebook Q4 2012 Concall: On Being A Mobile Company & Building New Ad Experiences

Facebook had reported total revenue of $1.585 billion for the quarter ending on December 30, 2012, up from $1.13 billion revenue in the same quarter last year and a net income of $64 million for the quarter, a decline from $302 million income in Q4-11. Here are some notes from Facebook's Investor conference call: - Facebook Strategy: Facebook CEO Mark Zuckerberg said their strategy currently includes three parts - building the best mobile product, building a platform and services that use social graph and build a strong monetization engine. - Mobile Initiatives: In December, Facebook released a completely rebuilt Facebook for Android. While this version didn't introduce any significant new feature, it significantly improved the user experience by improving the speed and stability of the app. At launch, the company had claimed that the new version was twice as fast when looking at photos and timeline and featured noticeably quicker launch times. Zuckerberg said that Facebook has now transformed into a mobile company since the mobile platform allows them to reach out to more people, generate more engagement from these people and generate more revenues for each minute people spend on their mobile products. He also noted that the mobile platform provides lot of opportunities for Facebook to create more sharing mechanism through its platform and enables them to offer many new experiences to users. During the last year, Facebook primarily focused on improving their mobile development process and shipped new versions of their apps on a regular monthly cycle,…

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