wordpress blog stats
Connect with us

Hi, what are you looking for?

, ,

Exclusive: Reliance Infotel To Launch Video Ad Network

Exclusive: Reliance Industries owned Infotel is planning a multi-screen video ad network, MediaNama has heard from multiple industry sources. Arvind Rao, who is also a part of RIL’s content efforts, on being contacted declined to comment and said “I can’t confirm anything”. We have contacted Anirudha (Ajit) Nazre for the confirmation and are awaiting a response. Nazre joined the company last year. Anurag Patnaik, we have heard, is leading this initiative. Update: On being contacted, Patnaik said that he “can’t confirm anything.”

The firm is currently hiring for an opening in this ad network, which will work across platform and for montization of its own content as well as that those from external parties. Mobile devices, we have heard, are the key part of RIL’s 4G plans.

Video ad networks in India haven’t reached a significant scale yet but the consumption is growing. Google’s video platform, YouTube, has become the primary site for consumption in India. From what we heard from content companies, both consumption and availability of content on YouTube has increased substantially in last one year.

Written By

Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

The Delhi High Court should quash the government's order to block Tanul Thakur's website in light of the Shreya Singhal verdict by the Supreme...

News

Releasing the policy is akin to putting the proverbial 'cart before the horse'.

News

The industry's growth is being weighed down by taxation and legal uncertainty.

News

Due to the scale of regulatory and technical challenges, transparency reporting under the IT Rules has gotten off to a rocky start.

News

Here are possible reasons why Indians are not generating significant IAP revenues despite our download share crossing 30%.

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ