Updated: Online education portal EduKart.com, has partnered with London School of Business & Finance (LSBF) to launch a Postgraduate Professional Development Program.
While the financial details of the partnership was not disclosed, EduKart said that it will provide post graduation courses in Management, Finance, Sales and Marketing, Operation Management, Human Resource, International Finance, and Investment & Banking through this program.
Courses: EduKart stated that the courses will be available in a 11 month long program and LSBF and EduKart will offer a diploma certificate after completion of the Postgraduate Professional Development Program. As part of the agreement, four of the courses will be delivered on EduKart.com and two will be delivered on Interactive, the e-learning partner of LSBF. EduKart also provides an iPad Mini with each course.
Pricing: The courses are priced at Rs 1.2 lakh per course and users can choose to pay it at once, or pay semester wise or annually. EduKart said that users can pay the fees as a one time fee through credit cards and then payback the amount to banks on EMI, essentially solving the loan assistance problem. EduKart also provides a Cash on Delivery option to students for enrolling in the programs in the absence of EMI facilities. However, we believe that EduKart should have tied up with banks to offer a student loan since the credit card penetration in the country isn’t great and the fees are quite steep.
Ishan Gupta, CEO at EduKart told MediaNama that they will also provide placement assistance to students who complete their graduation or post graduation degree. The company provides premium accounts to the students who complete the graduation or post graduation course at job portals like Naukri.com. In addition, EduKart has its own alumni network, an EduKart job portal, and claims to have tie ups with staffing companies to help students find a job.
Gupta said that while online education is picking up in the country there are a few challenges. First, being the inconsistent Internet connectivity in India, due to which EduKart also provides course materials on a CD on request.
Secondly, lack of self motivation among users, which EduKart hopes to solve by providing reminders at regular intervals and flexibility on their online courses. Students can enroll to graduation and post graduation degree courses anytime between the semesters. They can also choose to either continue with the semesters or extend the semester to give two semesters at once. Gupta claimed that around 50% of students who enrolled to a graduation or post graduation course on the portal have given their semester exams.
Apart from that, Gupta mentioned that Indian education system works very differently where the decision to enroll in any course is collectively taken by a family. To address this, EduKart started an offline partners program where students and their family can visit a physical EduKart center to inquire about the courses and enroll themselves. EduKart currently has close to 30 offline partners across India. Gupta mentioned that they currently receive majority of course registrations from their online portal but it might change in coming months.
In August 2012, EduKart had partnered with Mahatma Gandhi University (MGU), Meghalaya, to launch an online MBA course and other Post-Graduate and Under-Graduate degree and diploma courses. Besides this, EduKart also offers courses in Retail Management, Finance Management, Project Management, Digital Marketing, Programming Languages, and Career Enhancement among others.