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Dogspot.in Raises Funding From India Quotient; New Products; Tie-ups

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Online pet shop Dogspot.in has raised undisclosed amount of funding from the early stage investor India Quotient.

This investment follows a seed funding from Nimbuzz CEO Vikas Saxena, Nagarro’s VP-Tech Vaibhav Gadodia and Telecom Consultant Ritesh Chauhan in 2011 and a undisclosed amount of funding from Tanjai Ventures and Kibo Partners in September 2012.

Speaking to Medianama, Dogspot.in founder Rana Atreya said that they plan to use the capital raised for product development and launch its own range of products.

Launched in 2007, Dogspot.in is a content sharing and social networking platform for dog owners and lovers. Last July, it had also ventured into e-commerce, by opening a online pet shop which offered products including dog food, puppy care, collars and leashes, toys, grooming and training products, among others.

The company currently claims to have more than 5,000 customers for its pet shop and claims to have delivered more than 15,000 orders across more than 950 cities in India till now. Overall, the company claims to have 20,000 active pet lovers in its community.

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Fishspot Launch: Atreya said that they are launching a fish-focused online shop Fishspot next month, which will offer information on fishes as well as fish-related products like fish food and aquariums among others.

Self-branded products: As stated earlier, the company is also planning to launch its own range of pet products. Atreya said that while they offer products from more than 50 brands on its portal, there is currently a huge void in terms of product availability for specific requirements, which they are hoping to solve through its own range of products.

Metro v/s Tier-2 Cities: In terms of the number of orders, Atreya mentioned that metros still lead in the country with Delhi/NCR being the leading city, followed by Bangalore. However, they are witnessing a significant growth in the orders from tier-2 and tier-3 cities like Jabalpur and Surat, due to the lack of any pet shops in these regions.

Tie-ups: Dogspot.in currently powers the pet shop section of Tradus.in, Ibibo’s e-commerce website and has tied up with ShopClues to offer deals on dog products. It is also in talks with SnapDeal to offer deals on dog products.

Mobile Strategy: Dogspot.in already has a WAP-based mobile site and they are looking to build Android apps in the future.

India Quotient Investments

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This is the second investment by India Quotient in this week. Earlier this week, subscription-based online cosmetics shop Vellvette had raised $500k from India Quotient and angel investors Nitin Agarwal and Siddharth Ladsariya. Besides this, India Quotient has also invested in Belita, Engrave, Red Quanta, IIMJobs.com and The App Kiosk.

RelatedPet Site Dogspot.in Ventures Into E-Commerce

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