Online music streaming site has appointed Rohit Bhatia as its new Chief Executive Officer. Bhatia will be responsible for Dhingana’s tie ups with Indian mobile operators and labels and will be based in India, unlike the erstwhile CEO and co-founder Snehal Shinde (who is now CTO) who was based out of the United States. Bhatia will be responsible for Dhingana’s tie ups with Indian mobile operators and labels.

Bhatia served at Ericsson as BSS Practice Leader, prior to joining Dhingana. He has also served as Seamless AB as CEO for about five years. Apart from that, he has worked at ACL Wireless as Advisor to the board, at SmartTrust AB as a Director Marketing & Business Development, at Bharti Televentures Ltd as a General Manager – VAS/ Data and at Ericsson as a Senior Business Manager – Mobile Internet for APAC region.

Speaking with MediaNama, Dhingana Co-founder & COO, Swapnil Shinde, had indicated that the company is looking to monetize by partnering with telecom operators in India. However, at that time he had not disclosed any further details. Given Bhatia’s experience in VAS and data in the country, the appointment seems to be apt.

In January this year, Dhingana had launchedmobile web version, allowing users to stream music on their mobile devices. The company already offers a web app and native apps for iOSAndroidBlackBerrySymbian and Windows 8.

Dhingana had launched its ad platform in August 2012, allowing brands to buy ads on its portal. The company had said that it is targeting advertisers such as movie production studios, music labels, independent musicians, telecom operators, and brands and through his ad platform, advertisers will be able to target their ads based on various parameters like music genre, geo-location, audience demographics and platforms.

In October 2012, the company had raised $7 million in series B funding led by Lightspeed Venture Partners, with its Series A investors, Inventus Capital Partners and Helion Venture Partners.

India has several music streaming sites, including Times Internet’s*,  Saavn*. Rediff recently shut its online streaming service Songbuzz. A few online radio sites have also cropped up – including Radiowalla, Planet Radio City, and Radio OneHungama also allows music streaming. Online retailers like Flipkart and Infibeam have launched music download services, and iTunes recently launched the iTunes store in India.

Disclosure: Saavn and Times Internet are advertisers with MediaNama