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Money on Mobile Clocks 32.5M Users In 2012; Transaction Margins

Money-on-Mobile, a mobile money service from the Calpian backed mobile payment service provider My Mobile Payments Ltd (MMPL), has 32.5 million users, up from 2.7 million users in April 2012, according to an SEC filing filed by Calpian. In April 2012, Calpian had acquired 74% stake in DPPL (Digital Payments Processing Limited) which in turn had entered into a services agreement with MMPL.

As per the filing, the service has processed around Rs 62 crore in transactions for December 2012, a significant growth from around Rs 30 crore worth transactions in January 2012 and Rs 10 crore in April 2011.

Retailers

Money On Mobile service has 118,189 retailers as of December 2012. While there are no specific number of retailers mentioned in the filing for previous months, its worth noting that the service received a significant bump in retailers in May 2012, jumping to around 81,000 retailers from around 45,000 retailers in April 2012. The service also seems to have 15 mobile operators and 6 satellite television providers on board.

Transaction Volume & Margins

Mobile Topup service accounted for 69% of the total transaction volume on the Money on Mobile service, followed by DTH recharge service which accounted for 28% of the total transaction volume and Bill payments which accounted for the remaining 3% of the total transaction volume.

Calpian mentioned that Money on Mobile registered a transaction margin of 0.5% in B2B (Business to Business) transactions and 1.5% in B2C (Business to Customer) transactions in mobile top-up related transactions, while it registered a transaction margin of 0.75% in B2B transactions and 2% in B2C transactions in DTH recharge related transactions. The transaction margins in bill payments were however quite low for the period, with a 0.2% transaction margin in B2B transactions and 0.5% margin in B2C transactions.

Funding arrangement

Calpian has invested around $4.1 million into MMPL through four different tranches till now and currently owns 45% stake in the company. Previously Calpian had structured its investment in DPPL as an initial and second funding totaling $2.5 million, followed by quarterly tranches of approximately $1.2 million each over the next six quarters, resulting in a cash infusion of $9.7 million. Apart from this, a total of 6,123,077 shares of its Common Stock was to be issued over the 6 quarters, although 4,863,077 of the shares are subject to being reclaimed by Calpian if certain financial performance metrics are not achieved.

RelatedMy Mobile Payments Ltd Launches Mobile Money Services

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