Shortly after appointing Manoj Kohli as its Managing Director, Bharti Airtel has restructured its operations to split it into eight different regional hubs from the existing three regional hubs effective March 1, 2013, reports PTI (via Livemint)

The report states that under the new structure, all the telecom circles will be clubbed to form eight different hubs and all the circle CEOs will report to the hub CEO, while the hub CEO will be responsible to provide overall guidance and oversee the operations of telecom circles under its hub.  All the eight hubs will be controlled by Ajai Puri in his new role as Director (Market Operations). Ajai Puri was previously serving as Airtel’s operations director for Northern and Eastern India regions and Bangladesh.

New Appointments

Beside this, Airtel has also promoted K Srinivas as its Director (Special Projects) from his current role as the president of Bharti Airtel‘s B2C business unit. In this role, Srinivas will be responsible for evaluating potential investment opportunities for Airtel, as indicated by the report.

It has also promoted Najib Khan as the CEO for Airtel’s homes and office segment, where he will be responsible for Airtel’s telemedia business, SMB vertical, LTE and Wi-fi services and Raghunath Mandava as its Director (customer experience). Khan was previously serving as the CMO of Airtel Business while Mandava was previously serving as Airtel’s operations director (west & distribution).

Plans For A Cross-operator Broadband Network Entity

This restructuring comes at an interesting time when Airtel is a planning a cross-operator broadband network entity, which will manage broadband and fixed line networks in the same manner as Indus tower, a joint venture it created along with Idea Cellular parent Aditya Birla Group and Vodafone India.

To begin this process, Airtel had acquired Alcatel Lucent India’s entire equity stake in Alcatel Lucent Managed Network Service India – a joint venture between Bharti and Alcatel Lucent India Ltd and had appointed Shishir Kumar, CEO – Upper North, Bharti Airtel as the CEO for the entity. Airtel had noted that the entity will operate independent of Bharti and it will invite other operators to join in with equity participation, and integrate the management of their broadband and fixed line networks.

New Airtel CEO & Managing Director

Last month, Airtel had appointed Gopal Vittal as its new CEO for the Indian region while the South Asian operations which includes Bangladesh and Sri Lanka, went under Manoj Kohli, effective from March 1, 2013, following the resignation of Sanjay Kapoor, CEO, Bharti Airtel – India & South Asia last month after a 15 years stint with the company. Kapoor was expected to continue in his current role until February 28, 2013, and assist the company on key matters until March 31, 2013, following which he would serve on the Board of Indus Towers Ltd and Bharti Global Ltd.

Later in the month, Airtel had also appointed Manoj Kohli as its new Managing Director (MD) and Gopal Vittal as its Joint Managing Director and Additional Director while Sunil Mittal was expected to take over the role of Executive Chairman from his current role as Chairman & Managing Director of Bharti Airtel.

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