wordpress blog stats
Connect with us

Hi, what are you looking for?

, , , ,

Airtel Launches Voice Based Portal Apna Chaupal For VAS

Bharti Airtel has announced the launch of voice based portal value added services (VAS) called Apna Chaupal, targeting the rural and semi-urban market.

How to use: Airtel customers will have to dial a toll free number 58080 to access the service. While call to the IVR number 58080 is toll free, customers would be charged subscription rates for the service packs that they have subscribed.

Services offered: The voice based portal will provide services information in the regional language of the customers on  day-to-day activities including agriculture, devotion, job updates, entertainment, education and health. The service will enable customers to access services like learning agricultural techniques, receive instant updates on Mandi rates and Government jobs, listen to live aarti’s, access entertainment services like hello tunes, comedy FM and radio, receive ball-by-ball updates on cricket matches, learn English, seek career counselling, among others.

Some of this sounds a lot like Nokia Life (formerly Nokia Life Tools) on voice.

Our view

Telcos and VAS businesses are now experimenting with pull based business instead of push based that they earlier relied on. Previously, telcos would push the value added services to the customers and often subscribe them to services without permission, and a TRAI directive on VAS has let to a significant decline in services. Since TRAI’s regulation for explicit consent, we have reported on how the mobile web is the new frontier for the billing scam for mobile Value Added Services

On the rural front, we’re not quite sure of what has become of Airtel’s partnership with IFFCO and Reliance Communications’ partnership with KRIBHCO.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

By Rahul Rai and Shruti Aji Murali A little less than a year since their release, the Consumer Protection (E-commerce) Rules, 2020 is being amended....

News

By Anand Venkatanarayanan                         There has been enough commentary about the Indian IT...

News

By Rahul Rai and Shruti Aji Murali The Indian antitrust regulator, the Competition Commission of India (CCI) has a little more than a decade...

News

By Stella Joseph, Prakhil Mishra, and Surabhi Prabhudesai The recent difference of opinions between the Government and Twitter brings to fore the increasing scrutiny...

News

This article is being posted here courtesy of The Wire, where it was originally published on June 17.  By Saksham Singh The St Petersburg paradox,...

You May Also Like

News

Airtel and Reliance Jio now account for as much as 65% of India’s total Mobile connections. BSNL has just 10%. While Reliance Jio and...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ