wordpress blog stats
Connect with us

Hi, what are you looking for?

YoPharma Founders On Monetization, Regulatory Framework, Partnerships

In Part 1 of the two part interview, YoPharma founders Chavvi Gupta and Himanshu Goel talked about setting up an online pharmacy business, operations, building trust among new users, and target segment. In part 2, they talk about other details related to the business, including monetization, the regulatory framework around it, and existing and new partnerships. MediaNama: Which products give you maximum business? YoPharma: Right now, we'd say, it's mainly medicines that are not available in the nearby medical store. We are also looking at baby products, and are seeing some growth in the sale of nutritional products. But we plan to add more to our catalogue to improve business in that segment. MediaNama: Which products get you recurring business? YoPharma: Nutrition is one that is on the recurring list. Medicines for chronic diseases such as diabetes and hypertension also fall in this category. MediaNama: Which products don't sell well online? YoPharma: I think it is too early to comment on that. If the customer is looking for convenience and home delivery of medicines, then we don’t think there is any differentiation in that part with respect to products. MediaNama: What is the kind of response that you have received so far, with respect to being looked at as a credible and trustworthy destination for buying medicines? YoPharma: These are early days. We are looking at contacting people who know us directly or indirectly. Himanshu comes from a pharma background, and has worked with the Guardian chain of pharmacies, heading their retail operations. He has also worked with Apollo and…

Please subscribe/login to read the full story.
Written By

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

India's smartphone operating system BharOS has received much buzz in the media lately, but does it really merit this attention?

News

After using the Mapples app as his default navigation app for a week, Sarvesh draws a comparison between Google Maps and Mapples

News

In the case of the ‘deemed consent' provision in the draft data protection law, brevity comes at the cost of clarity and user protection

News

The regulatory ambivalence around an instrument so essential to facilitate data exchange – the CM framework – is disconcerting for several reasons.

News

The provisions around grievance redressal in the Data Protection Bill "stands to be dangerously sparse and nugatory on various counts."

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ