In Part 1 of the two part interview, YoPharma founders Chavvi Gupta and Himanshu Goel talked about setting up an online pharmacy business, operations, building trust among new users, and target segment. In part 2, they talk about other details related to the business, including monetization, the regulatory framework around it, and existing and new partnerships. MediaNama: Which products give you maximum business? YoPharma: Right now, we'd say, it's mainly medicines that are not available in the nearby medical store. We are also looking at baby products, and are seeing some growth in the sale of nutritional products. But we plan to add more to our catalogue to improve business in that segment. MediaNama: Which products get you recurring business? YoPharma: Nutrition is one that is on the recurring list. Medicines for chronic diseases such as diabetes and hypertension also fall in this category. MediaNama: Which products don't sell well online? YoPharma: I think it is too early to comment on that. If the customer is looking for convenience and home delivery of medicines, then we don’t think there is any differentiation in that part with respect to products. MediaNama: What is the kind of response that you have received so far, with respect to being looked at as a credible and trustworthy destination for buying medicines? YoPharma: These are early days. We are looking at contacting people who know us directly or indirectly. Himanshu comes from a pharma background, and has worked with the Guardian chain of pharmacies, heading their retail operations. He has also worked with Apollo and…
