Webchutney, the digital advertising agency and consulting firm, has launched an interactive biography app Life and Times of Roger Federer. The app is available for Rs 110 on the iTunes Stores and is compatible with all Apple iOS devices that support iOS 5 and above, namely iPhone 3GS, iPhone 4, iPhone 4S, iPhone 5, iPod touch (3rd generation), iPod touch (4th generation), iPod touch (5th generation) and iPad. It's surprising to see a digital marketing company foraying into digital publishing. Note that Webchutney had inked a partnership with One97 for creating gaming franchises in March 2011, but we didn't hear much about developments on that front; though we noticed that Webchutney published a game called Chidiya Udi in the App Store, in December 2011. App experience: The app is 94MB and comes with four chapters of interactive video with background score and audio. These chapters includes story of Roger Federer from his childhood, early years, the rise of Federer, and Roger Federer: The Star. To read, users need to swipe the app to get to the next page. We found the app very responsive and the background score to be pleasant. The interactive video makes the reading experience more fun. For example, there's a page where when you can touch baby Federer's face and he starts crying, and there's a page where you can switch on the lights when teen Federer gets back home. Not all pages are interactive though and the app notifies the user when the page is an…
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