Updated with response from Times Internet CEO, Satyan Gajwani Times Internet, the digital arm of the Times Group, has inked a strategic partnership with Gawker Media (Gawker), the independently owned & operated American online media company that has eight websites with over 40 million unique visitors, worldwide. Through this partnership, Times Internet will manage and drive local Indian destinations for Gizmodo.com and Lifehacker.com, Gawker Media’s technology focused sites. As part of the collaboration, Times Internet will have exclusive rights to the brands including monetization, content, syndication and sub-licensing of Gizmodo.com and Lifehacker.com within India. Times Internet intends to use The Times Group’s multimedia resources to help develop and evangelize the brands locally. Times Internet CEO, Satyan Gajwani refused to comment on whether the partnership will be based on revenue sharing or some other licensing arrangement. He informed that the US versions will redirect to Indian URLs when traffic is visiting from India and that Times Internet will monetize what's already a strong existing base, while investing efforts into growing the audience base and brand relevance locally. On local content, Gajwani stated that Times Internet will produce local content, while aligning with the editorial voices of the sites globally, which it will use in India. He did not mention whether Gizmodo's International editions will have rights over Indian content. Responding to our query on whether Times Internet will shelve Technoholik, he said that the company believes that there are multiple brands with multiple voices, and that it was happy to work with lots of them. Technoholik is…
- PayPal Registers with India’s Financial Intelligence Unit February 21, 2024
- Video: Parliament Report Calls For Boosting Local Fintech, Why NPCI’s Control Over UPI Is A Concern Too February 21, 2024
- Ministry of Information and Broadcasting refuses to provide comments to broadcast bill February 21, 2024
- EGI Seeks Journalistic Exemption in India’s New Data Protection Act February 20, 2024
- New initiative launched to help domain registries take down CSAM more quickly February 20, 2024
MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.
The existing commission-based model, which companies like Uber and Ola have used for a long time and still stick to, has received criticism from...
Factors like Indus not charging developers any commission for in-app payments and antitrust orders issued by India's competition regulator against Google could contribute to...
Is open-sourcing of AI, and the use cases that come with it, a good starting point to discuss the responsibility and liability of AI?...
RBI Deputy Governor Rabi Shankar called for self-regulation in the fintech sector, but here's why we disagree with his stance.
Straw man fallacy: IT Ministers’ defence of government exemptions in data protection law misses the point
Both the IT Minister and the IT Minister of State have chosen to avoid the actual concerns raised, and have instead defended against lesser...
Please subscribe to MediaNama. Don't share prints and PDFs.
You May Also Like
Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...
135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...
Twitter takes down tweets from MP, MLA, editor criticising handling of pandemic upon government request
By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...