Star TV has tied up with Buzz, a mobile engagement- platform from TELiBrahma, that will enable Star TV to provide 30-60 sec clips of their channels which include Star TV, Star World, Star Movies, Star Gold, Channel V, among others. Buzz Platform delivers contextual location based & personalized content and a variety of engagements like the movie listings, music video, deals, branded content etc at ZERO cost to the users. The company claims that Buzz hotspots are available at 1200 locations across India in places like Café Coffee Day, Barista, malls, supermarkets and more. To connect to BUZZ, users need to turn on their mobile’s Wi-Fi or Bluetooth to receive information, messages and offers free of cost. The company claims that the network supports a devices like iPhone, Android and feature phones. Increasingly, companies are looking into the online medium for advertisements for their ability to offer interactive ads. However, TV still remains the most preferred platform for advertisements for its reach. It's interesting to see a media and entertainment company choosing to partner with an online medium for advertisements. Perhaps the era of online advertisements has arrived? **** Mobile advertising solutions company TELiBrahma has launched its Augmented Reality (AR) app, Point, at the Consumer Electronics Show 2013 held in Las Vegas, Nevada. While most of the current AR apps work on still images, Telibrahma claims that Point can scan point-enabled videos and provide an interactive experience for viewers. The app is available for download on smartphone platforms such as Android, iOS, BlackBerry,…
