Price comparison service PriceBaba has raised an undisclosed amount of seed investment from five investors, led by Pune based angel investor and entrepreneur Karamveer Singh. Other investors include Dinesh Tejwani of Fast Fact Computer Systems (acquired by Thomson Reuters), Aditya Mishra (Founder & CEO, SwitchMe.in), Ashutosh Rathi (Basil Partners) and Ranjeet Walunj of The Service Solutions. PriceBaba is trying to connect mobile phone buyers directly with mobile shops, operating in Mumbai, Pune and Delhi-NCR, claiming to have over 350 verified mobile phone retailers live on its platform. The stores, according to the company, go through a two step evaluation process. The service plans to reach 10 cities in 2013. Speaking with MediaNama, Pricebaba Founder Annkur Agarwal said that the companys business model could involve lead generation - "if retailers make money (because of us), we make money from them. As…
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