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Ping Digital Broadcast Launches Food & Music Channels; Raises Funding

Ping Digital Broadcast has launched what it claims to be India’s first Internet HD Broadcasting Network with a food focused channel, India Food Network (www.youtube.com/indiafoodnetwork) and a music focused channel, India Music Network. Founded by Govindraj Ethiraj, the company recently raised its first, angel round of funding from two investors, Ashwin Dhamera, former founder of Travelguru & Ankur Daga, CEO of Angara.com, a New York based precious stones e-commerce venture. The company did not disclose the exact amount of funding. The Mumbai-headquartered company is a Google/YouTube partner and intends to produce and distribute original content through a network of channels hosted on YouTube. According to the company, these channels will span across knowledge, utility, and lifestyle genres. It also aims to work with young talent to build their own television front-ends. According to Ethiraj, the company has an eye on the 4G roll-out in the country and will be rolling out more genres in coming months. But he clarified that it is not in talks with any telcos at the time of writing this post. Speaking with MediaNama, Ethiraj informed that the company intends to utilize the funds raised to scale up and build more real estate. He mentioned that the Food channel, which launched in September, features 170-180 videos, and the company aims to make it one of the largest food content repository by the end of the year. He stated that the company works like any other TV content company except that the content is distributed via digital. The food…

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