NowFloats is a location based mobile service which looks to provide relevant and contextual information to users based on their current location and time. The app is currently available as a free download on Android, Windows Phone and Windows 8 with an iOS version expected in the future. How Does It Work? When we checked, we noticed that the app auto-detected our location and offered three types of content - user thoughts around our location called as 'Floats', a marketplace which offers deals around our location and an event section which lists all the events happening around our location. (We tried the app on Galaxy Nexus running on Android 4.2.). The app also allows one to edit their current location or increase the place radius. One can tap on the user thoughts section to browse through various thoughts around their surroundings. By default, the app shows text updates but one can also view images for that location by tapping the image section. One can sort of up-vote these floats which is called as 'Airing' or down-vote floats which is called 'Sinking'. One can also expand any specific float to open it in a dedicated page and comment on it or share it via email, SMS, Facebook and Twitter. Similarly, one can tap on the market section or the event section to browse through various listings, sort them based on various parameters related to the section or share it via email, SMS, Facebook and Twitter. The company also points out within the app that it plans to introduce…
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