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Idea Cellular Q3-FY13: Made Rs 52 Per Data Sub, Rs 0.30 Per Data MB; VAS Down

In its earning report for the quarter ended December 30th 2012, Idea Cellular has pointed towards "regulatory interventions impacting ‘Subscriber Acquisition’ & ‘Value Added Services’ business model", saying that despite these challenges, the company has reported a sequential quarterly revenue growth of 5%. During the quarter, VAS declined as a percentage of revenue to 8.9%, from 10.2% last quarter, while data usage grew to 5.7% of service revenue from 5.4% last quarter. The company has reported a data subscriber base of 21.57 million, up quarter on quarter from 18.9 million, with data volume increasing to 9575 TB, average revenue per data MB to Rs 0.305, and Rs 52 per data subscriber. Average revenue per MB declined quarter on quarter Rs 0.317, while Data ARPU went up from Rs 50. The 3G base was 4.1 million customers. Idea Cellular advertising at the Kumbh Mela. (c) 2013 Nikhil Pahwa Financial Results The company reported standalone revenue of Rs. 5,613.5 crore, up 10.8% on YoY from Rs. 5065.2 crore. This was largely due to Voice Minutes up 5.2% to 132.2 billion minutes from to 125.6 billion minutes in Q2FY13, during what as the festive season.  The standalone EBITDA was at Rs 1317.3 crore compared to Rs 1261.5 crore in the previous quarter. The EBITDA margin is marginally lower at 23.5% on account of higher inflationary burden in ‘Network operating expense’ led by full quarter impact of increased diesel price & larger outlay for ‘Advertising & Business Promotion’ expense. The PAT was at Rs 191 crore, and Cash Profit was…

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Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

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